Senior Group Sales Manager

The Senior Group Sales Manager is responsible for driving total group sales revenue across corporate, incentive, association, and SMERF market segments. This role focuses on cultivating high-value client relationships, developing strategic business opportunities, negotiating profitable agreements, and ensuring flawless program execution through close collaboration with internal teams. Reporting to the Director of Group Sales, the Senior Group Sales Manager plays a critical role in achieving revenue objectives, strengthening market presence, and delivering exceptional guest and client experiences.

Job Specifications

Location: OnsiteShift & Schedule Availability: Year-Round / Full-TimePay Range: $90,000 - $110,000/yr. + incentive bonus. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

Key Responsibilities Including But Not Limited To

• Cultivate high-touch relationships with elite meeting planners, incentive houses, and luxury travel partners to drive premium group and event revenue.
• Design exceptional proposals, presentations, and contracts that reflect the resort’s luxury standards and tailored client experiences.
• Negotiate agreements that protect rate integrity, maximize value, and align with long-term asset and brand positioning.
• Partner with culinary, events, operations, and guest experience teams to ensure every program is executed at the highest level of service.
• Lead immersive site experiences that showcase the resort’s design, amenities, and elevated service culture.
• Develop strategic sales plans targeting high-value markets, incentive programs, and exclusive group segments.
• Maintain precise CRM documentation, ensuring visibility into client preferences, pipeline health, and revenue forecasting.
• Monitor luxury travel trends and competitor positioning to refine sales strategy and identify new opportunities.
• Execute strategic sales plans targeting emerging markets, lifestyle brands, and experience-driven groups.
• Represent the resort at luxury travel showcases, incentive forums, and invitation-only industry events.
• Represent the resort at lifestyle, creative, and experiential travel events.
• Provide leadership with refined sales reporting and strategic insights on performance, opportunities, and long-term growth.
• Ability to effectively manage and resolve objections through persuasive communication, relationship building, and value-based selling.

Preferred Qualifications and Skills

• Minimum of five to ten years of progressive experience in hospitality sales with a proven record of meeting or exceeding revenue goals, ideally within a luxury hotel or resort environment.
• Demonstrated expertise in negotiation, communication, and relationship management, with the ability to influence outcomes while preserving long-term partnerships.
• Strong understanding of sales strategy, market segmentation, and revenue management principles.
• Proficiency with Delphi and/or Salesforce, property management systems, and the Microsoft Office Suite.
• Ability to work autonomously while effectively managing multiple priorities in a fast-paced, results-driven environment.
• Professional presence and communication style, with a strong commitment to delivering exceptional guest and client experiences.
• Willingness and flexibility to travel for client meetings, site visits, and industry events as business demands.
• Preference for an on-site role.

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