ServiceNow

Senior Editor, Thought Leadership

ServiceNow • $148K — $259K *
New York, NY 10025In-Person
Enterprise Technology
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 10-12 years of experience in editorial, journalism, content strategy, or thought leadership, ideally within technology or media
  • Strong portfolio showcasing range in writing styles including long-form reporting and executive voice content
  • Experience managing editorial calendars and structured content workflows
  • Proven ability to pitch original ideas and see them through to publication
  • Comfortable in both strategic and hands-on roles
  • Experience working with cross-functional teams such as marketing, design, and executive leadership
  • Bachelor's degree in journalism, communications, marketing, or a related field

Responsibilities

  • Shape content pillars and storylines aligned with ServiceNow's value proposition
  • Collaborate with marketing teams to connect editorial strategies across diverse audiences
  • Translate external trends into innovative editorial concepts
  • Surface compelling insights by probing deeper into initial story briefs
  • Define and maintain an effective editorial calendar for Workflow
  • Ensure high-quality standards and editorial rigor across all content
  • Develop and pitch story ideas based on original research and insights

Benefits

  • Health plans including flexible spending accounts
  • 401(k) Plan with company match
  • Employee Stock Purchase Plan (ESPP)
  • Flexible time away plan
  • Family leave programs
  • Flexibility in work persona options (remote, flexible, or in-office)
Full Job Description
Job Description

As Senior Editor, Thought Leadership, you will be a hands-on editorial force at the heart of ServiceNow's content engine - equal parts strategist, storyteller, and operator. You will shape the ideas we pursue, the angles we take, and the quality of what we publish - primarily for Workflow, ServiceNow's proprietary thought leadership hub.

This is not a pure management role. You will write, pitch, edit, and produce - developing original thought leadership that reflects the most important conversations happening in enterprise technology and AI. You will also help define and maintain the editorial infrastructure that keeps our content calendar running with precision and purpose.

You will report to the Head of Editorial & Thought Leadership and work closely with integrated marketing, digital experience, research, and executive teams to ensure our thought leadership earns attention - and keeps it.

Key Responsibilities:

Strategic Planning
  • Shape content pillars and storylines for thought leadership, ensuring themes are tightly connected to ServiceNow's value proposition and business priorities
  • Partner with integrated marketing leads to ensure the editorial strategy flexes across buying groups and audiences - and identify opportunities to weave or connect these narratives into content into other editorial and research content
  • Bring an outside-in perspective to content planning: translate news, trends, and cultural shifts into differentiated editorial ideas
  • Uncovers the story beneath the story by asking the questions that go beyond the briefing doc to surface unexpected insights, tensions, and perspectives that make thought leadership worth reading

Editorial Management
  • Define and maintain the editorial calendar for Workflow, ensuring the right mix of cadence, format, and topic to build a consistent publishing rhythm on the platform
  • Uphold quality standards and editorial rigor across all content, serving as an active editor for work produced by internal writers, contributors, and external partners

Content Development
  • Develop and pitch compelling story ideas grounded in original research, customer insights, SME perspectives, and market signals
  • Conduct interviews, write, and edit long-form articles, executive bylines, human interest pieces, and SEO content destined for Workflow - with the editorial range to see how a feature story could translate into a 90-second video script or social-first format
  • Brief and prep executives and SME contributors for content participation, making the process easy and the output strong
  • Assess content performance and translate data into actionable editorial recommendations - identifying what's resonating, what isn't, and what to do about it


Qualifications

Core Competencies:
  • Editorial Craft - Exceptional writing, editing, and story development skills; able to work across formats and adapt voice to different audiences and contexts
  • Strategic Thinking - Connects individual stories to broader content strategy and business objectives; thinks in themes and narratives, not just individual pieces
  • Tech & AI Fluency - Solid grasp of enterprise technology, AI, and the evolving SaaS landscape; comfortable translating complex topics into clear, compelling content
  • Pitching & Ideation - Proactively generates strong story ideas and brings them to the table with clear editorial rationale
  • Collaborative Instinct - Knows how to work with stakeholders, executives, and cross-functional partners without losing editorial independence
  • Perpetual Curiosity - Voracious consumer of AI news, research, and emerging trends; always reading, always connecting dots, and constantly bringing fresh intelligence into the editorial process


The ideal candidate should have:
  • 10-12 years of experience in editorial, journalism, content strategy, or thought leadership - ideally within technology, media, or a related industry
  • A strong portfolio of written work demonstrating range: long-form reporting, executive voice content, and human interest pieces
  • Experience managing editorial calendars and working within structured content workflows
  • Demonstrated ability to pitch original ideas and see them through to publication
  • Comfort operating as both a strategic contributor and a hands-on executor
  • Experience working with cross-functional partners including marketing, design, research, and executive leadership
  • Bachelor's degree in journalism, communications, marketing, or a related field


For positions in this location, we offer a base pay of $148,400 - $259,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

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