Job Description

General Summary:

The Senior Director, Marketing is accountable for understanding the market landscape and Vertex's position within the market, actively contributing to defining the strategic and performance goals of the portfolio, and tracking performance against those goals. As a people manager, this role may have financial accountabilities and human resource responsibilities for assigned staff.

Key Duties and Responsibilities:

• Develops the portfolio strategy, and oversees creation of brand strategies and brand lifecycle activities
• Oversees development and implementation of strategic and tactical plans for brand
• Leads team through challenges related to creating external (promotional) communications materials for external use with customers
• Provides input into forecasting assumptions, both short term and long term
• Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.)
• Leads the development of strong partnerships with cross-functional team to support business goals
• Evaluates ROI for activities across the portfolio
• Leads team through subordinate managers or higher level individual contributors and contributes to the development of strategy
• As a people manager, this role may have financial accountabilities and human resource responsibilities for assigned staff.

Knowledge and Skills:

• Experience defining the strategy for a brand or portfolio of products
• Ability to oversee generation of insights, and apply those insights to business problems/opportunities
• Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources
• Exceptional working knowledge of market forecasts and relationship of business drivers to revenue
• Exceptional working knowledge of MS Office applications, including PPT, Excel and Word
• Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
• Experience managing teams and individual staff members

Education and Experience:

• Bachelor's degree in marketing, business, or scientific degree
• Typically requires 12 years of work experience and 5 years of supervisory/management experience, or the equivalent combination of education and experience

At Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends. We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients.

Pay Range:

$228,000 - $342,000

Disclosure Statement:

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as: 
1.    Hybrid: work remotely up to two days per week; or select
2.    On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time. 

#LI-Hybrid