Link Logistics Real Estate is seeking a
Senior Director,Technical Product Manager to connect technology with the digital team's needs related to digital marketing and analytics tools. This role focuses on supporting digital marketing platforms, analytics and tracking tools while collaborating with multiple teams to centralize data for reporting. The position will empower the digital team to aggregate, analyze, and leverage data to generate actionable insights.
Reporting to the
VP, Technology, with dotted line into SVP, Marketing, the ideal candidate will have deep expertise in product management, digital data tracking tools, website management, SEO and GEO technical best practices, a technical business analyst background, experience working with data architecture and engineering teams, experience with Salesforce and strong communication skills to align technical solutions with business goals. The candidate will lead a team of direct reports comprising of a Product Manager, development team, and vendors.
RESPONSIBILITIESProduct Strategy & Leadership:- Shape and execute the digital marketing technology product strategy and roadmap in partnership with Technology and Digital Marketing leadership.
- Lead cross-functional product teams through discovery, prioritization, delivery and ongoing optimization of digital marketing technology solutions.
- Serve as a subject matter expert and strategic advisor in digital marketing technology, staying abreast of industry trends and emerging technologies to keep Link Logistics at the forefront of the market.
Product Management/Application Support:- Serve as the technical application manager to support digital applications including LinkLogistics.com, LinkParks.com, GA4, GTM, Big Query, Call Rail, ZoomInfo, Lead Forensics, Stack Adapt and Profound.
- KPIs: Define and monitor product KPIs for digital experiences and marketing technologies, including adoption, reliability, customer engagement, conversion, lead generation, attribution accuracy and platform performance.
- Work Management: Engage with business partners, vendors, and other stakeholders to implement a demand management process to analyze, prioritize, and deliver on projects, enhancement requests and issues.
- Technical fluency with web technologies - Understanding of web application architecture, front-end/back-end systems, APIs, A/B testing tools, and content management systems. Strong focus on performance optimization including page load speeds, caching strategies, CDNs, and monitoring tools like Lighthouse or WebPageTest
- Requirements Definition: Ability to personally lead requirements discovery and definition for projects and workstreams when needed. Translate business needs into epics, features, user stories, acceptance criteria, functional requirements and technical requirements. Document and manage requirements in Jira and Confluence, maintaining traceability from business need through delivery. Work directly with Digital Marketing, engineering, Architecture, Data, Analytics and vendors to clarify requirements and resolve gaps or ambiguity.
Technical SEO/GEO: - Apply expert-level technical knowledge of SEO and GEO, to implement business recommendations and requirements within Link's property listing products and public websites, ensuring enhanced visibility and discoverability across search engines and AI-powered platforms.
- Salesforce: Partner with Digital Marketing, Technology, and Data teams to support and optimize Salesforce Marketing Cloud, CRM and Data Cloud as they relate to digital marketing. Define requirements for integrating website, CMS, and tracking data (forms, lead capture, UTM and campaign parameters, GA4 events) with Salesforce to enable end-to-end lead journey visibility, audience segmentation, personalization, and lead-to-lease attribution. Advise on data model, identity resolution, and governance to ensure digital marketing data flows accurately between the website, Salesforce, and Link's data platform.
- Website Tagging Strategies: Knowledge of the implementation and optimization of GA4 tags, pixels, and other tracking tools, with a focus on attribution modeling and first-touch/last-touch tracking to ensure accurate data collection, seamless integration, and actionable insights for digital marketing initiatives.
Support Management: - Manage the support process, troubleshoot issues, write knowledge articles, track key metrics, and resolve technical issues.
- Testing: Establish and oversee testing and release readiness practices, including QA, UAT and regression testing. Ensure product changes meet business requirements and do not adversely impact downstream systems, reporting or customer experiences.
- Documentation: Ensure appropriate product, technical and business-process documentation is maintained
- Tool Standardization: Utilize enterprise tools including Jira, Confluence, Lucid Chart, ServiceNow, etc. for task tracking, maintaining documentation, incident and release management.
Data Ingestion and Analytics:- Support business and technical teams through the end-to-end process of capturing, transforming, ingesting, modeling, analyzing and reporting digital data.
- Data Solutioning: Lead or participate in solutioning with Data, Architecture and Engineering teams. Define product/data requirements and ensure digital marketing data is appropriately captured and integrated into Link's data platform.
- Data Connections: Advise Analytics Engineering team on data sources and how they should be connected to deliver dashboards and reports using tools like Tableau, Power BI, and Data Studio.
- Attribution Accuracy: Collaborate with Digital, Analytics and Data teams to improve attribution models and reporting accuracy.
- Tool Selection & Configuration: Evaluate and recommend technologies that enhance data gathering, transformation, aggregation, analysis, and visualization.
- Data Transformation: Critically examine data to improve transformation logic and identify why it may not be normalized.
- User Behavior Data: Enable insights into customer journey, engagement patterns and conversion metrics to help inform digital marketing strategies and design.
Stakeholder Management:- Build and maintain strong partnerships across Digital Marketing, Technology, Data, Architecture and other business teams to align product strategy, priorities and delivery with business objectives.
- Collaboration: Work closely with business and technology stakeholders to understand their goals, challenges, and requirements, translating these into scalable technical solutions.
- Strategy Alignment: Develop and thoroughly understand business partners' tools, processes and operational needs.
- Digital Marketing: Comprehensive expertise across digital marketing stages, including strategic planning, campaign execution, and ongoing optimization of processes and workflows.
- Advisory Services: Act as a trusted advisor, providing insights and recommendations on how technology can support and enhance business goals.
- Professional Development: Stay knowledgeable on industry trends, emerging marketing technologies, new advertising platforms, and competitor activities to provide guidance to stakeholders that will ensure Link is operating as an industry leader.
- Market Sensitivity & UX Insight: Understanding market dynamics, user experience design, and emerging trends to inform product decisions
QUALIFICATIONS:- Bachelor's degree.
- Experience in a marketing or digital analytics environment.
- Experience with website implementations.
- Experience managing high-volume websites and microsites
- Experience with cloud data platforms including Snowflake, BigQuery and Salesforce Data Cloud.
- Experience with CMS and Salesforce Marketing Cloud integrations to support end-to-end lead journey, personalization and segmented content and communications.
- Familiarity with website platforms like WordPress and Optimizely.
- Familiarity with APIs for extracting data from third-party platforms (e.g., Google Analytics, BigQuery, Meta Ads Manager, StackAdapt, etc.).
- Working knowledge of digital marketing data from ad platforms, websites, email tools, etc.
- Familiarity with websites, data architecture, modeling, and governance best practices.
- Exceptional communication and collaboration skills.
- Ability to partner with non-technical stakeholders and explain technical concepts clearly.
- Strong problem-solving and critical-thinking abilities.
- Experience with Atlassian tools for product management and documentation a plus.
- Experience with project management tools like Wrike or similar a plus.
MINIMUM REQUIREMENTS:- 10+ years of experience in a technical digital marketing and digital analytics environment.
- 5+ years leading product/technology teams or complex digital products.
- Experience supporting websites.
- Strong understanding of digital marketing data.
- Strong technical fluency in SQL, JavaScript, HTML and CSS. Familiarity with DAX and DBT a plus.
- Familiarity with marketing platforms and tools such as Google Analytics 4 (GA4), BigQuery, and Salesforce Marketing Cloud.
- Familiarity with databases such as Snowflake and Salesforce Data Cloud
- Familiarity with reporting tools such as PowerBI, Tableau, and Data Studio
$180,000 - $195,000 represents the presently anticipated base compensation pay range for this position at Link. Actual pay may vary based on various factors, including but not limited to location and experience.
Link provides a variety of benefits to employees, including health insurance coverage, retirement savings plan, paid holidays, paid time off.
The direct compensation and benefits described above are subject to the terms and conditions of any governing plans, policies, practices, agreements, or other materials or documents as in effect from time to time, including but not limited to terms and conditions regarding eligibility.
