Senior Director of Sales (Senior Living Community)

Discovery Senior Living

$90K — $108K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Marketing, or related field desired.
  • Minimum 5 years of experience in senior living sales/marketing, including 2 years in a leadership role in the Atlanta market.
  • Proven success in achieving occupancy and revenue targets.
  • Strong supervisory and coaching skills for managing multiple sales team members.
  • Excellent communication, presentation, and relationship-building skills.
  • Proficient with Microsoft Office and CRM systems.
  • Strong analytical ability with experience in competitive market analysis.

Responsibilities

  • Provide leadership, coaching, and accountability to the community sales team.
  • Ensure compliance with the company's Sales Playbook and sales systems.
  • Achieve community sales targets by overseeing inquiries, tours, and move-ins.
  • Analyze competitive market conditions to maintain a competitive edge.
  • Build and maintain referral networks and represent the community at events.
  • Collaborate with executive leadership on sales strategy and tactical plans.
  • Evaluate sales performance and drive CRM data integrity.

Benefits

  • Comprehensive benefits package including medical, dental, vision, life, and disability insurance.
  • Paid time off and holidays.
  • 401(k) with employer match.
  • Paid training and career growth opportunities.
  • Wellness-related benefits and support through Employee Assistance Program (EAP).
Full Job Description
Senior Director of Sales, you'll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.

Your Role:

As the Senior Director of Sales, your role includes leading sales operations and strategy to achieve occupancy and revenue goals. You'll provide coaching and direction to the community's sales team, analyze performance, and drive a consistent, customer-focused sales process that delivers exceptional experiences for residents and families.

Position Highlights:
  • Status: Full-Time, Exempt
  • Schedule: Monday-Friday, approximately 9:00 AM-5:00 PM, with leadership flexibility, MOD coverage, and occasional evenings/weekends based on prospect and community needs
  • Location: Atlanta, GA - Fully On-Site
  • Rate of Pay: $90,000 annually + uncapped commission

Why You'll Love This Community:

Welcome to Heartis Buckhead, a boutique senior living community offering refined Active Independent Living, Assisted Living, and SHINE4 Memory Care in one of Atlanta's most sophisticated neighborhoods. With elegant interiors, expansive city views, and hospitality-inspired amenities, our environment feels warm, vibrant, and thoughtfully designed. Residents enjoy personalized support, refined dining, and engaging programs that celebrate choice and individuality.

Families seeking Assisted Living or SHINE4 Memory Care for seniors appreciate our elevated approach and welcoming atmosphere. We offer comfort, connection, and attentive support for every stage of aging.

What You'll Do:
  • Provide leadership, coaching, and accountability to the community sales team (Directors of Sales, Sales Associates)
  • Execute and ensure compliance with the company's Sales Playbook and sales systems
  • Achieve community sales targets through oversight of inquiries, tours, conversions, and move-ins
  • Analyze competitive market conditions and develop tactical strategies to maintain a competitive edge
  • Build and maintain referral networks, conduct outreach, and represent the community at professional events
  • Partner with the Executive Director and Regional Sales Leaders on sales strategy, pricing, and tactical plans
  • Evaluate sales performance weekly, coach sales associates, and drive CRM data integrity and reporting
  • Collaborate with executive and regional leadership on competitive analysis, revenue optimization, and NOI contribution
  • Oversee the move-in process, ensuring a smooth transition for residents and families
  • Track KPIs, prepare forecasts, and present performance updates to leadership

Qualifications:
  • Bachelor's degree in Business Administration, Marketing, or related field desired
  • Minimum 5 years of experience in senior living sales/marketing with at least 2 years in a leadership role in the Atlanta market
  • Proven success in achieving occupancy and revenue targets
  • Strong supervisory and coaching skills with ability to manage multiple sales team members
  • Excellent communication, presentation, and relationship-building skills
  • Proficiency with Microsoft Office and CRM systems
  • Strong analytical ability with experience in competitive market analysis

Benefits You'll Enjoy

For eligible employees, we offer a comprehensive benefits package that includes competitive pay, medical, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and career growth opportunities, wellness-related benefits, and additional support through our Employee Assistance Program (EAP).

JOB CODE: 1009495

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