The Senior Director of Communications will further all external marketing and communication efforts, including but not limited to website management, earned media, and social/digital media. The main goal of the Senior Director of Communications will be to increase brand awareness of Genesis Women's Shelter and the issue of domestic violence as a whole while supporting all development efforts to reach annual fundraising goals.
- Supervise and support Genesis Director of Graphic Design and the Graphic Designer & Communications Assistant. Including but not limited to the development of the website and certain social media posts, branding guidelines across the agency, creation of all collateral design and written copy for printed projects and swag items.
- Generates the Genesis monthly e-newsletter content and design with consideration both to call-to-actions and nurturing/educational content.
- Responsible for creating, scheduling and posting social media content proactively, as well as responding reactively to comments and messages.
- Have an awareness of current events and how they may affect the issue of domestic violence and the women and children served by Genesis.
- Work with public relations partners to strategically plan ongoing communications in conjunction with unexpected news stories, current events and media inquiries.
- Assist with handling inbound media requests; including creating media backgrounders to prepare CEO and other Chief Officers' for interviews; sitting in on media interviews as requested and working directly with reporters to coordinate interviews and requested information.
- Proactively reach out to reporters to pitch story ideas for additional media coverage.
- Create press releases and media alerts ranging from events to organizational updates, including communicating with reporters in response to press releases and media advisories.
- Responsible for keeping a pulse on the news to notice any industry disruptions or trends of note. Review news articles may result in social media posts, blog articles, opinion pieces, etc.
- Participate in creating integrated marketing fundraising campaigns, from conception and strategy through execution; cross-pollinate content, social media, public relations, digital, etc. to best achieve desired results.
- Create and oversee annual giving campaigns such as, but not limited to, North Texas Giving Day, Giving Tuesday and End of Year Giving.
- Execute monthly reporting, including analyzing social media metrics, email marketing, website analytics, success of fundraising campaigns, etc.
Skills / Requirements:- Bachelor's degree in Communication or other related field preferred
- Minimum of 3 years' experience in communications or public relations work
- Knowledge of how to work with reporters both proactively and reactively
- Prior experience managing multiple social media platforms
- Knowledge of AP writing style
- Experience with Raiser's Edge (donor software), MailChimp, WordPress strongly preferred
- Proficient in Microsoft Office (Word, Excel, PowerPoint) and Outlook
- Experience in Canva a plus
- Ability to work independently and be a self-starter with little to no on-site supervision
- Ability to communicate proficiently, both verbal and written
- Possess strong organizational skills and the ability to multi-task and prioritize in a highly fast-paced environment meeting various deadlines
