About the RoleTekmetric is building the first OEM repair guide ever integrated directly into a shop management system: the right factory procedure, specification, and diagram, in the technician's workflow, the moment it's needed, across every make a shop sees.
That ambition lives or dies on content. Roughly 54 vehicle brands sell cars in the United States, and each controls its own service information under its own licensing terms. The Senior Director, OEM Content & Strategy owns acquiring that content: deciding which manufacturers to pursue and in what order, winning over the right people inside each OEM, negotiating the commercial and licensing terms, and making sure what we license shows up in the product completely and faithfully.
This is a senior strategy and deal-making role with executive visibility, and the face of Tekmetric to the OEM service-information community. You will work closely with Legal, Product, Engineering, and Finance, but this is not a product management role: the product teams own what we build; you own the content we build it from and the relationships that make it possible.
What You'll DoOwn the OEM acquisition strategy- Build and maintain the roadmap for acquiring service information from the ~54 brands sold in the US: which manufacturers, in what sequence, and why, weighing vehicle parc in our customers' shops, deal feasibility, and strategic signal.
- Set quarterly acquisition targets and report pipeline, progress, and blockers to the CEO and executive team.
- Track Right to Repair, NASTF, and the OEM service-information landscape and turn it into leverage and timing.
Open the doors- Map each OEM's decision structure and identify who actually controls service-information licensing.
- Build relationships from cold introduction to signed agreement, representing Tekmetric at NASTF, SEMA, AAPEX, and OEM events.
- Position our integrated repair guide as a new distribution channel for OEM procedures, not a competitor to the OEM's own service-information business.
Negotiate and close licensing deals- Lead end-to-end commercial negotiation of OEM content agreements: pricing, content scope, update cadence, delivery format, territory, and term.
- Partner with Legal on the full agreement: terms of service, redistribution and display rights, derivative-work rights, attribution, audit and compliance, and indemnification.
- Lead negotiation of AI usage rights: the terms under which Tekmetric may index, summarize, retrieve, and generate against licensed content. Develop and win acceptance of our standard and fallback positions on fair use of AI with OEM data.
- Build reusable deal infrastructure (master template, term-sheet playbook, negotiation record) so each OEM gets faster.
Get the content into the product, completely and correctly- Work directly with Product and Engineering on how each OEM's content is delivered, ingested, structured, and displayed, and shepherd each OEM from signature to live.
- Own content fidelity: verify that the full scope and structure of what we licensed (procedures, specifications, diagrams, TSBs, wiring, labor data) is represented accurately and usably in Tekmetric.
- Run the quality process: coverage checks against the agreement, update-currency monitoring, defect reporting to the OEM, and compliance with display and attribution terms.
Keep what we win- Own renewal strategy and negotiations for every OEM agreement, including repricing, scope expansion, and renegotiation of AI rights as the product and market evolve.
- Manage the relationship between deals: usage reporting, compliance attestations, executive touchpoints, and early warning on license risk.
- Define the operating model and resourcing needed to run a 54-brand portfolio at scale.
What You'll BringThis role is for someone who has already done this. We are looking for a track record of acquiring and licensing OEM service information and getting it into a shipping product, not potential.
- 15+ years in the automotive repair-information or vehicle-data industry (repair-information provider, diagnostics or data aggregator, or an OEM's aftermarket-licensing group), including 5+ years in a director-level or above role whose primary charter was OEM relations and business development.
- Personal ownership of strategic relationships with 15 or more vehicle manufacturers, spanning domestic, European, and Asian brands, and the ability to speak to each: who you dealt with, where it stuck, how you got to yes.
- A history of negotiating and renegotiating multi-year, multi-million-dollar content and data agreements (licensing deals, MSAs, DaaS contracts) on both the buy and sell side.
- Standing relationships with service-information and licensing decision-makers inside multiple OEMs, and credibility in the forums where they gather (NASTF, SEMA, AAPEX, Auto Care Association).
- Deep working knowledge of OEM service information: how manufacturers author, structure, and publish procedures, specifications, wiring, TSBs, and labor data; the delivery formats and portals in use; and what complete coverage looks like for a brand.
- Ability to negotiate the whole agreement, not just price: redistribution and display rights, derivative-work rights, update obligations, audit and compliance, and indemnification, as a true partner to counsel.
- A clear, current point of view on AI and licensed content: the difference between indexing, retrieval, summarization, and generation; what OEMs will and won't accept today; and readiness to negotiate AI usage rights into agreements.
- Experience delivering licensed or proprietary data into SaaS and DaaS products alongside engineering teams, and verifying its completeness and fidelity in production.
- Executive presence and the ability to operate autonomously at the CEO's side: set a strategy, defend it, report candidly, adjust when the market moves.
- Deep respect for the independent repair shop and the technician.
- Ability to travel frequently, including multi-day trips to OEM headquarters and occasionally abroad.
Nice to Have- Prior leadership at Mitchell 1, ALLDATA, Identifix/Solera, MOTOR, or a comparable repair-information business, or inside an OEM's service-information or licensing group.
- Working familiarity with Right to Repair legislation, the OEM-aftermarket MOU, and NASTF's Secure Data Release Model.
- Experience launching new data or information products and new revenue lines from zero, including first partnerships and first playbooks.
- Intellectual-property experience (patents, proprietary data assets) in the automotive aftermarket.
- Technician background (ASE or I-CAR) or time spent in and around independent repair shops.
Why You'll Love Working With UsHealth & Wellness That Have You Covered:
- Enjoy the flexibility of remote work
- Competitive base salaries that reflect your value.
- Flexible PTO - No set number of days, just the trust to take the time you need. We genuinely encourage our team to disconnect and recharge.
- Support for every stage of life-with paid maternity, parental bonding, and medical leave for you or your loved ones.
- Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families.
- Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp.
Investing in Your Future (and Present):
- 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you.
- Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further.
- Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind.
- Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best.
- After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you.
- Keep growing with support for continuing education - we're invested in your development.
Most importantly, we have a stellar team, a whole lot of fun, and work that actually matters to the shops and families we serve!
