Senior Director, Media Strategy & Excellence

As the Senior Director, Media Strategy & Excellence, you are accountable for setting and leading the enterprise media strategy across Patient and HCP audiences, brands, indications, and lifecycle stages. You will establish how argenx uses media to connect customer needs and journeys with brand strategy, accelerate launch and growth priorities, and create relevant, measurable experiences across paid and emerging channels.

You will partner closely with the Vice President, Patient Experience; Brand and Indication Leads across Patient and HCP Marketing; Digital; Insights & Analytics; Customer Experience/CRM; Market Access; and agency partners to develop integrated media strategies that maximize the impact of argenx investments and strengthen the connection between media, customer engagement and commercial performance.

This role will establish the strategic direction, standards, operating practices and capabilities required to build media excellence across the organization. The Media Strategy & Excellence Lead will guide portfolio-level media decisions, agency and partner performance, measurement and optimization, audience strategy, data and technology enablement, and innovation across an evolving media landscape.

Media strategy and portfolio leadership

·       Set and lead the enterprise media strategy across Patient and HCP audiences, current and future brands, indications, and assets.

·       Translate enterprise, customer experience, brand and indication priorities into clear media strategies that advance customer engagement, launch readiness, brand performance, and patient impact.

·       Establish a portfolio-level view of media opportunities, customer needs, audience behaviors, channel dynamics, and investment priorities across argenx.

·       Guide media planning across the customer journey, from disease education and pre-launch engagement through branded activation, conversion, and ongoing customer engagement.

·       Set strategic principles and standards for how media is planned, activated, measured and optimized across the organization.

·       Partner with Brand and Indication Leads to determine the appropriate role of media within broader customer engagement and omnichannel strategies.

·       Guide investment choices and trade-offs across audiences, brands, indications, lifecycle stages, and channels to maximize portfolio impact.

·       Ensure media strategies reflect the distinct needs of individual brands and indications while identifying opportunities to create greater consistency, scale, and efficiency across the portfolio.

·       Bring a forward-looking media perspective into strategic planning, launch planning, and resource allocation discussions.

·       Serve as a senior advisor to the Vice President, Patient Experience and other Commercial leaders on media strategy, investment, performance, and emerging opportunities.

Integrated media planning, activation, and performance

·        Lead the development of integrated media strategies that connect Patient and HCP audience needs, customer journeys, brand objectives, creative strategy, channel roles, and business outcomes.

·        Partner with Brand, Patient Experience, HCP Experience, Digital, CRM and other teams to ensure media is integrated into broader customer engagement strategies rather than operating as a standalone channel.

·        Establish audience-first planning approaches that use customer insights, segmentation, and behavioral signals to guide media strategy and activation.

·        Guide the appropriate mix of channels and platforms across traditional, digital, programmatic, streaming, search, social, endemic, point-of-care, and emerging media environments.

·        Lead media strategy across pre-launch, launch, growth and lifecycle phases, adapting investment and engagement approaches based on business needs and in-market performance.

·        Establish clear media KPIs, measurement frameworks, and performance expectations linked to customer and business outcomes.

·        Partner with Insights & Analytics and agency teams to translate media performance into actionable insights that strengthen brand strategy, customer engagement, and future investment decisions.

·        Establish disciplined performance-review and optimization practices that enable timely decision-making and continuous improvement.

·        Ensure media insights are translated into clear, executive-ready narratives and recommendations for Brand, Indication, and senior Commercial leaders.

·        Partner with Digital and Analytics teams to ensure the media data, technology and measurement ecosystem supports effective activation, optimization, and performance evaluation.

Cross-functional, agency and ecosystem leadership

·        Serve as the senior media leader across the Commercial organization, bringing an integrated portfolio and customer perspective into planning and decision-making.

·        Build strong partnerships with Patient Experience, HCP Experience, Brand and Indication Leads, Digital, Insights & Analytics, CRM, Market Access, Medical Affairs, Legal, Regulatory, Compliance, Procurement, and other relevant teams.

·        Lead the strategic relationship with media agencies and key external partners, establishing clear expectations for strategic quality, innovation, performance, transparency, and accountability.

·        Ensure agencies operate as strategic extensions of the argenx team while maintaining clear internal ownership of media strategy, data, and investment decisions.

·        Create effective ways of working across brand teams, shared capabilities, agencies, and external partners to improve planning, decision-making, and execution.

·        Partner with Procurement and Commercial leadership to ensure media investments and agency relationships deliver strong business value.

·        Identify opportunities to scale media best practices, shared approaches, and capabilities across brands, indications, and customer audiences.

·        Resolve cross-brand and cross-functional media priorities and trade-offs where enterprise or portfolio coordination is required.

·        Represent media strategy in relevant internal planning and leadership forums and with external strategic partners.

·        Model collaborative, agile, and non-hierarchical ways of working while maintaining clear accountability for media outcomes.

Media capability building and innovation

·        Define and advance the capabilities required to build a modern, high-performing media organization within argenx.

·        Establish enterprise media standards, frameworks, tools, and ways of working that improve strategic consistency while allowing teams to flex based on customer, brand, and market needs.

·        Build organizational understanding of audience strategy, channel roles, media performance, measurement, and optimization.

·        Maintain a forward-looking perspective on changes in customer behavior, media platforms, search, privacy, identity, data, technology, and regulation that may impact argenx media strategy.

·        Evaluate emerging media platforms, technologies, and partnerships and determine where innovation can create meaningful customer or business value.

·        Guide the responsible use of AI and automation to strengthen media planning, activation, optimization, measurement, and scalability.

·        Shape argenx's evolving approach to search discovery, including the implications of AI-powered search and emerging AEO/GEO environments for patient and HCP engagement.

·        Partner with Digital, Analytics, Legal, Privacy, and agency teams to ensure media capabilities evolve in a compliant, scalable, and future-ready manner.

·        Develop media talent and strengthen strategic media capabilities across internal teams and agency partners.

·        Foster a culture of customer-centricity, accountability, experimentation, learning, innovation, and continuous improvement.

·       Deep understanding of media strategy, planning, activation and performance across Patient/DTC and HCP audiences within pharmaceutical, biotechnology, or similarly regulated healthcare environments.

·       Ability to develop enterprise and portfolio-level media strategies spanning multiple brands, indications, customer segments, and lifecycle stages.

·       Strong understanding of customer journeys, audience segmentation, omnichannel engagement, and the role media plays within an integrated customer experience.

·       Strategic understanding of the full media ecosystem, including traditional, digital, programmatic, search, social, streaming, endemic, point-of-care, and emerging channels.

·       Strong understanding of media investment strategy, portfolio prioritization, and the ability to make informed trade-offs across audiences, brands, and channels.

·       Demonstrated ability to translate business, brand, and customer objectives into clear media strategies, investment priorities, and measurable performance expectations.

·       Strong analytical orientation and ability to use customer insights, media performance data, and business outcomes to inform decision-making and optimization.

·       Understanding of modern healthcare media data, identity, privacy, and measurement approaches and how they enable compliant audience activation and performance evaluation.

·       Ability to evaluate emerging technologies, AI-enabled capabilities, and evolving media platforms through both a customer-value and business-impact lens.

·       Strong agency and partner leadership skills, with the ability to set direction, challenge thinking, and create accountability across complex external ecosystems.

·       Demonstrated ability to lead in a matrix environment, influence senior stakeholders, and align teams around shared priorities without relying solely on formal authority.

·       Strong executive communication and storytelling skills, with the ability to translate complex media, data, and performance topics into clear strategic recommendations.

·       Ability to balance enterprise consistency and scale with the unique needs of individual brands, indications, and customer audiences.

·       Strong judgment and understanding of the regulatory, privacy, and compliance considerations associated with media and healthcare customer engagement.

·       Flexible to travel based on business needs.

·       BA/BS required; advanced degree in marketing, business, communications, analytics or a related field preferred.

·       Seasoned media and marketing leader with approximately 12–15+ years of relevant experience, including significant experience within pharmaceutical, biotechnology, or healthcare.

·       Significant experience leading media strategy across both Patient/DTC and HCP audiences strongly preferred.

·       Demonstrated experience developing and e