YOUR MISSION- Define and execute the global Run & Track & Field marketing strategy, translating PUMA's Performance vision into clear category priorities, seasonal plans, and growth roadmaps.
- Position Running and Track & Field as strategic performance categories, establishing a clear role, ambition, and long-term growth agenda within PUMA's portfolio.
- Drive category growth through product innovation, athlete success, major competitions, participation trends, and the intersection of sport, culture, and lifestyle.
- Lead the activation of PUMA's athlete, federation, event, and performance partnerships, maximizing their marketing and commercial impact.
- Develop year-round athlete storytelling strategies that connect elite and emerging talent to product launches, innovation stories, competition moments, digital content, and retail activations.
- Own global category storytelling and campaign leadership, creating compelling narratives around performance products, innovation platforms, athlete achievements, and major running events.
- Partner with Creative teams and agencies to deliver distinctive, authentic, and high-quality global campaigns that strengthen PUMA's authority in Run & Track & Field.
- Build integrated demand generation strategies, linking awareness, engagement, product launches, e-commerce, retail traffic, conversion, and full-price sell-through.
- Create commercially effective Go-To-Market strategies in partnership with Product, Merchandising, Sales, DTC, and regional teams to ensure strong market execution.
- Own the global Run & Track & Field marketing calendar, planning around major marathons, championships, global athletics events, Olympic cycles, athlete milestones, and key product launches.
- Enable regional and local market success through scalable activation frameworks, market toolkits, localized athlete initiatives, and tailored growth plans.
- Act as the global marketing leader and key stakeholder across functions, ensuring alignment between Product, Design, Sports Marketing, Creative, Digital, PR, Sales, DTC, and regional organizations.
- Manage the global category marketing budget and investment strategy, allocating resources across athletes, events, campaigns, markets, content, media, and innovation initiatives.
- Establish a performance-driven measurement framework, leveraging data, analytics, and KPIs to assess brand impact, campaign effectiveness, consumer growth, commercial performance, and ROI.
- Build and lead a high-performing global Run & Track & Field marketing organization, fostering a culture of consumer obsession, sporting authenticity, creative excellence, collaboration, accountability, and leadership development while effectively managing external agencies and partners.
YOUR TALENT- 15 years of experience in progressive experience in global brand marketing, category marketing, sports marketing, or commercial leadership within performance sports, athletic apparel, footwear, consumer goods, or related industries.
- Bachelor's degree in Marketing, Business Administration, Sports Management, Communications, or a related field required.
- Proven experience leading global marketing strategies for performance-focused categories such as Running, Track & Field, Training, Football, Basketball, or similar sports segments.
- Experience leading high-performing, diverse, and globally distributed teams.
- Proven ability to foster a culture of accountability, innovation, collaboration, creativity, and consumer obsession.
- Skilled at managing external agencies, creative partners, production teams, and strategic vendors.
- Exceptional communication, presentation, and storytelling abilities.
- Expertise in brand positioning, category management, consumer segmentation, portfolio strategy, and long-range business planning.
- Ability to travel domestic and international
The hiring range base pay for this position is $156,000-$216,060 + Bonus + Benefits
(Benefit Summary Corporate)
Pay may vary depending on job-related knowledge, skills, and experience.
