POSITION TITLE: Senior Director, Integrated Marketing & GTMLOCATION: Cambridge, MA (Hybrid) OR U.S. (Remote)This position reports to our global HQ in Cambridge, MA. Travel is expected domestically and internationally when needed.Who We Are Looking For: The
Senior Director, Integrated Marketing & GTM (Go-to-Market) role requires an experienced and innovative B2B marketing leader. Reporting to the Chief Marketing Officer (CMO) and working closely with our executive leadership team, this role oversees integrated marketing planning and the execution of best-in-class, full-funnel marketing programs across TriNetX's priority verticals, solutions, audiences, and markets. The role translates business and go-to-market priorities into coordinated programs that generate demand and drive growth.
What You Will Be Doing: - Lead integrated marketing planning and execution across TriNetX's priority verticals, solutions, audiences, and markets, aligning strategies, investments, and success measures with company growth objectives.
- Partner with commercial, market, and Product/Solution leaders to translate go-to-market priorities into coordinated marketing plans and investment recommendations.
- Develop and execute integrated, full-funnel marketing programs that generate demand and drive growth.
- Collaborate with Marketing functional leaders to coordinate integrated marketing and GTM plans, ensuring alignment, clear ownership, and effective execution.
- Use data and market insights to guide planning, prioritization, program optimization, performance measurement, and investment decisions.
- Improve marketing efficiency by leveraging technology, automation, and AI to streamline planning, workflows, and execution.
- Manage assigned budgets, agencies, and external partners.
- Lead and develop team members.
What You Bring to TriNetX:- 10+ years of progressive B2B strategic, growth, or integrated marketing experience, including significant experience in health technology, health research, life sciences, or a related healthcare sector.
- Bachelor's degree in marketing, communications, or a related field.
- Deep understanding of integrated marketing strategies and tactics, with demonstrated experience translating business and go-to-market priorities into full-funnel marketing plans and programs.
- A data-driven approach, with demonstrated ability to use performance data, market insights, and KPIs to guide planning, prioritization, optimization, measurement, and investment decisions.
- Strong executive presence and collaborative leadership, including the ability to influence stakeholders, align cross-functional teams, and drive organizational alignment.
- Experience leveraging technology, automation, and AI to improve marketing efficiency, effectiveness, and execution.
- Experience managing and developing teams and overseeing marketing budgets, agencies, and external partners.
- Growth mindset with strong problem-solving abilities and a willingness to be flexible and adaptable.
Benefits for US employees:- Base pay: realistic salary range
- Variable pay: commission or corporate bonus (role dependent)
- Equity
- Health, Dental, and Vision insurance
- Dependent Care Flexible Spending Account
- Health Savings Account with employer contributions
- Unlimited vacation and paid sick days
- Life insurance
- Short-term and long-term disability
- 12 weeks paid parental leave
- Pet insurance
- 401k plan
Learn more about TriNetX:To learn more about us, please check out our website, blog, and Careers page - and be sure to follow us on LinkedIn.
