Bachelor's Degree in Business, Marketing, or related field; advanced degree preferred.
10+ years of sales experience, with minimum 5 years in leadership roles managing multi-layered field teams.
Proven record in leading Area or Regional Sales Managers, particularly in industrial distribution or PPE/safety products.
Strong strategic and operational acumen to turn vision into field execution.
Ability to foster and maintain executive-level distributor relationships.
Superb communication and presentation skills with an executive presence.
Willingness to travel 50-60% for customer and team interactions.
Responsibilities
Lead, coach, and develop Area Sales Directors to meet sales targets and grow market share.
Set performance expectations and accountability measures for ASDs with regular reviews.
Mentor ASDs through coaching and succession planning for career growth.
Cultivate a culture emphasizing grit, execution, and customer focus in the sales team.
Translate corporate sales strategies into actionable plans for ASDs.
Collaborate with Regional Sales Directors to align channel, product, and end-user initiatives.
Enhance distributor engagement at regional and local levels, building strong relationships.
Implement cross-selling strategies and ensure cohesive conversion of end-user initiatives.
Benefits
Opportunity to lead a pivotal sales team in a progressive organization.
Engagement with senior leadership and executive-level visibility.
Career development through mentoring and coaching opportunities.
Involvement in strategic planning and execution at a regional level.
Dynamic work environment with a focus on innovation in the field.
Full Job Description
The Sr. Director, Field Sales is a senior sales leader responsible for managing and developing a team of Area Sales Directors (ASDs) across assigned regions. Reporting to the Vice President of Sales, this role ensures field execution excellence, distributor engagement, and profitable growth in alignment with PIP's national sales strategy. The Director plays a critical role in scaling sales performance, building leadership capability, and ensuring PIP maintains its competitive advantage in the field.
JOB RESPONSIBILITIES
Lead, coach, and develop Area Sales Directors (ASDs) to achieve sales targets and expand market share.
Establish performance expectations and accountability metrics for ASDs, conducting regular reviews and feedback sessions.
Support ASD development through field coaching, mentoring, and succession planning.
Foster a culture of grit, execution, and customer-first focus within the field sales organization.
Translate corporate and regional sales strategies into actionable plans for ASDs and their territories.
Partner with Regional Sales Directors and other commercial leaders to ensure alignment of channel, product, and end-user initiatives.
Drive distributor engagement at the regional and local level, strengthening relationships and expanding PIP's presence with key accounts.
Oversee implementation of cross-selling strategies and ensure consistent execution of end-user conversion initiatives.
Ensure effective use of CRM tools and sales technologies to track performance, pipeline, and opportunities.
Serve as an executive point of contact for regional distributor leadership and key end-user customers.
Conduct joint field visits with ASDs to strengthen customer partnerships and accelerate growth opportunities.
Represent PIP at trade shows, regional events, and industry functions as a field sales leader.
Monitor competitive activity, customer feedback, and market dynamics to adjust field sales strategies.
Establish KPIs and dashboards to track sales performance across territories.
Provide quarterly and annual field sales performance updates to senior leadership.
Identify trends, risks, and opportunities in the field to inform strategic planning and resource allocation.
SKILLS/COMPETENCY REQUIREMENTS
Bachelor's Degree in Business, Marketing, or related field; advanced degree preferred.
10+ years of experience in sales, with at least 5 years in people leadership roles managing multi-layered field sales teams.
Proven success leading Area or Regional Sales Managers, ideally in industrial distribution or PPE/safety products.
Strong strategic and operational skills with the ability to translate vision into field execution.
Demonstrated ability to build and sustain distributor relationships at senior levels.
Excellent communication, presentation, and leadership skills with executive-level presence.
Ability to travel up to 50-60% for customer and team engagement.
About Protective Industrial Products
Protective Industrial Products (PIP) is a global leader in hand protection and PPE (personal protective equipment) solutions. With a mission to keep people safe, PIP offers a wide range of products including gloves, safety glasses, hard hats, hearing protection, and more. The company serves a variety of industries including construction, oil and gas, food processing, and healthcare. PIP has a strong commitment to sustainability and social responsibility, with initiatives focused on reducing waste, conserving energy, and supporting local communities.
