A day in the life...As
Senior Director, Direct to Consumer (D2C) + Digital, you will lead Russell Stover's direct-to-consumer business across Retail Shops, Digital Commerce, Amazon, Click to Mortar, Eshop, B2B/Corporate Gifting, Inside Sales, and eCommerce fulfillment partnerships. You will set the D2C and Digital strategy, operating model, and performance agenda to drive profitable growth across physical and digital channels. As a senior leader, you will partner across Marketing, Sales, Finance, Operations, Supply Chain, IT, and Lindt & Sprüngli Group partners to strengthen consumer engagement, expand gifting occasions, and deliver a premium, seamless consumer experience.
What you will be doing...- Lead D2C and Digital strategy: Set the vision, operating model, and growth agenda for Retail Shops, eCommerce, Amazon, Click to Mortar, corporate gifting, B2B/inside sales, and other direct consumer channels.
- Drive profitable growth and performance: Own the D2C P&L, budget, forecast, and KPI scorecard, with focus on sales, traffic, conversion, margin, fulfillment cost, labor productivity, customer satisfaction, and overall profitability.
- Elevate the consumer experience: Strengthen the end-to-end consumer journey across stores, digital commerce, gifting, merchandising, service standards, loyalty, product storytelling, and post-purchase engagement.
- Optimize retail and eCommerce execution: Oversee store performance, site experience, digital merchandising, CRM/email, analytics, performance marketing, seasonal readiness, fulfillment partnerships, and technology roadmap priorities.
- Build gifting, B2B, and direct sales programs: Scale corporate gifting, inside sales, independent retailer support, and direct selling programs that expand seasonal and everyday occasions while improving customer acquisition and retention.
- Partner cross-functionally: Work closely with Marketing, Sales, Finance, Operations, Supply Chain, Customer Service, IT, LSNA shared services, and Lindt & Sprüngli Group partners to align assortment, pricing, promotions, inventory, demand generation, fulfillment, and service delivery.
- Use data and technology to improve decisions: Champion tools, reporting, analytics, and consumer insights that improve personalization, channel performance, and business results.
- Lead and develop teams: Attract, retain, develop, and inspire high-performing teams across retail, eCommerce, consumer experience, and direct selling while building accountability, collaboration, ownership, and continuous improvement.
- Protect the brand and manage risk: Ensure D2C programs align with company policies, consumer privacy expectations, promotional requirements, food safety standards, and brand guidelines.
When visiting our manufacturing plants, you will be expected to:- Adhere to Good Manufacturing Practices (GMP) to ensure product quality and maintain compliance with food safety standards.
- Complete and follow FSQA training and programs to comply with regulatory requirements, ensure consumer safety, and support the plant's food safety and quality objectives.
- Promptly report and take appropriate action on any observed or potential food safety hazards, process deviations, or non-conformities by notifying the designated plant supervisor, in accordance with your role and responsibilities.
- Actively contributes to the continuous improvement of the company's Food Safety Culture through engagement and actions aligned with your role.
This job posting is not all inclusive and other duties may be assigned.Do you have what it takes?(Basic Qualifications)
- Bachelor's degree in Business, Marketing, Retail Management, eCommerce, Digital Commerce, or a related field.
- 12+ years of progressive experience in D2C, retail, eCommerce, digital commerce, consumer products, hospitality, or premium brand environments.
- 5+ years of senior leadership experience, including leading multi-channel, consumer-facing teams and partnering cross-functionally to drive business results.
- Strong experience in retail operations, eCommerce, digital marketing, merchandising, consumer experience, analytics, and P&L management.
- Proven ability to set growth strategy, manage financial performance, use data to guide decisions, and identify risks and opportunities early.
- Executive presence with strong integrity, communication, collaboration, and influencing skills; ability to speak, read, and write English fluently, with or without an accommodation.
Do you stand above the rest?(Preferred Qualifications)
- Master's degree or MBA.
- Experience in chocolate, confectionery, premium brand, specialty retail, gifting, food, or fast-moving consumer packaged goods.
- Experience leading both physical retail and eCommerce businesses, including store operations, digital commerce, gifting, and direct sales.
- Proven success scaling profitable D2C growth through traffic, conversion, CRM, loyalty, digital media, merchandising, and consumer data.
- Experience working with global parent-company partners, shared services, or international D2C, retail, or digital commerce teams.
- Track record of building high-performing teams through change, growth, or transformation.
- Experience with major retail/eCommerce systems and highly seasonal businesses, including peak demand, fulfillment, and consumer service expectations.
