Senior Director, Direct-to-Consumer

Job Title: Senior Director, Direct-to-Consumer
(Performance Marketing & DTC Brand Builder)
Location: Remote (Greater Philadelphia area preferred) | Full-Time
Reports to: Chief Marketing Officer / GM, Specialty & eCommerce

About the Role
We're looking for a Sr. Director, Direct-to-Consumer to personally own and scale both brands. This is a hands-on builder's role: for at least the first year, you'll manage creative briefs, site performance, and paid media strategy yourself - setting the strategy and executing it, with agency and vendor support. You'll own the full DTC P&L: acquisition economics, site conversion, retention, and brand positioning.

Molecule is in scale mode - sharpen acquisition, build retention, and create a board-credible growth plan. Yourigami is in launch mode - establish positioning, build the acquisition engine, and validate unit economics from zero to one.

Key Functions
- DTC Growth Strategy & P&L - revenue, CAC, contribution margin, and the investment case for team and budget across both brands
- Paid Acquisition** - hands-on management of paid social and paid search (Meta, Google, TikTok); channel mix and spend efficiency
- Performance Creative - briefing and testing creative at volume; building a repeatable testing cadence with in-house and agency partners
- Email, Retention & Lifecycle - full lifecycle marketing via Klaviyo (or equivalent) for both brands
- SEO & Organic Acquisition - content strategy that builds owned traffic alongside paid
- Influencer & Affiliate Programs - scaling existing partnerships across athlete/wellness and parent/family communities
- Measurement & Reporting - incrementality testing, MER, LTV:CAC, and board-level reporting
- Site & Conversion - CRO, merchandising, and checkout optimization across two Shopify Plus storefronts
- Yourigami Launch - full go-to-market: positioning, channels, creative, and unit economics validation

Key Requirements
- 7-10+ years of progressive DTC/digital marketing experience, including 3-5+ years of direct channel ownership
- Hands-on experience running paid social and paid search accounts yourself - not just managing an agency
- Fluency in acquisition economics beyond ROAS (CAC, MER, LTV:CAC, payback period, incrementality)
- Direct P&L ownership - personally accountable for revenue and margin
- Experience building a DTC brand or channel from early stage to scale
- Hands-on Klaviyo (or equivalent) lifecycle marketing experience
- Shopify Plus site/CRO ownership
- New brand launch experience from zero
- Comfortable operating without a team - building one through results

Preferred:
- Premium or considered-purchase brand experience
- High-AOV, low-repeat category experience (mattresses, furniture, home, children's products)
- Multi-brand portfolio management
- PE-backed environment experience
- Bachelor's degree in Marketing, Business, or related field; MBA a plus

Total Rewards:

We offer a competitive salary and a comprehensive benefits package that includes:

• Medical, dental, and vision insurance
• Basic and optional life insurance
• Short- and long-term disability coverage
• 401(k) plan with company match
• Tuition assistance
• Flexible spending accounts

#LI-NC1