Senior Director, Digital Marketing

Department: Marketing

Reports to: President

Location: On-Site - Columbus, Ohio

Company: BIBIBOP

About the Role

BIBIBOP Asian Grill is an award-winning, 80+ unit Korean-inspired fast casual concept and part of the GOSH Enterprises family of brands, alongside Charleys Cheesesteaks (850+ units) and Lenny's Grill & Subs (60+ units). We're looking for a leader who not only understands the full digital ecosystem but also has the vision to build a world-class digital sales machine for BIBIBOP.

This role is responsible for leading all digital marketing initiatives across paid, earned, and owned channels, with a clear focus on growing sales and acquiring new customers. The Senior Director will also oversee the performance and optimization of our e-commerce platforms (desktop and app), manage third-party delivery partnerships, and negotiate contracts with digital vendors to maximize performance and efficiency.+

Key Responsibilities

Digital Strategy & Growth

• Own and grow digital sales across channels by leveraging paid, earned, and owned media.
• Develop and execute integrated campaigns that drive awareness, traffic, and sales.
• Build new customer acquisition strategies that scale profitably.

E-Commerce & Platforms

• Manage and optimize BIBIBOP e-commerce platforms (desktop and mobile app) to ensure seamless guest experience, increased conversion, and sales growth.
• Partner with IT and Operations to implement improvements and enhancements that drive performance.

Vendor & Partner Management

• Oversee relationships with third-party delivery platforms (e.g., DoorDash, Uber Eats, Grubhub), ensuring alignment on promotions, guest experience, and ROI.
• Negotiate contracts with delivery partners and digital vendors to achieve favorable terms and maximize value.
• Manage digital vendor ecosystem (media partners, loyalty platforms, CRM tools, reputation management providers, etc.).

Performance & KPI Management

• Establish clear KPIs for digital marketing and e-commerce effectiveness; hold the team accountable for results.
• Continuously analyze performance data, identifying opportunities to optimize spend and improve ROI.
• Partner with cross-functional teams (Creative, Operations, Finance, IT) to ensure digital efforts align with overall business objectives.

Team Leadership

• Lead, mentor, and grow a digital marketing team to execute at the highest level.
• Foster collaboration, innovation, and accountability within the department.
• Develop talent and build capabilities to keep BIBIBOP on the cutting edge of digital marketing.

Qualifications

• 7-10 years of progressive experience in digital marketing for an omni-channel merchant, retailer, or QSR brand.
• Proven track record of driving digital sales and e-commerce growth through paid, earned, and owned channels.
• Experience managing loyalty platforms, CRM, and reputation management programs.
• Strong understanding of media planning and buying, including search, paid social, streaming, and display.
• Experience with third-party delivery platforms and vendor contract negotiation.
• Demonstrated success in setting, tracking, and exceeding KPIs.
• Excellent leadership, communication, and people management skills.
• Analytical mindset with the ability to translate data into insights and action.
• Visionary thinker who can architect a scalable digital sales engine.

Benefits Offered

• Generous paid time off
• Health insurance
• Dental insurance
• Healthcare spending account (HAS)
• Retirement benefits or accounts
• Gym memberships or discounts
• Employee discounts

This job description is intended to describe the general nature and level of work performed by employees in this role. It is not intended to be an exhaustive list of all responsibilities, duties, or qualifications required. Responsibilities may evolve based on organizational needs and business priorities.

How We Build Our Team:

We seek exceptional team members who are passionate about our "why" and exhibit the following values:

• Owner Mentality: Focus on results and impact, not activities. Take accountabilities, especially when things get tough. Always ask "what's mine to own". Never point fingers
• Humility: Seek to understand and embrace what is true about the environment and self. Other-centered; genuinely see other people as important as self
• Growth-mindset: Resilient when things get tough. Believe that he/she can grow with new knowledge, practice, reflection and learning experiences. Actively seek out various opportunities to learn. Ready and willing to unlearn and relearn when reality challenges existing paradigms
• Entrepreneurial: Ingenuous and creative when resources are limited. Excited by the prospect of doing more with less. Able to move forward with incomplete information. Does not need to wait "till everything is ready." Take calculated risks
• People Leader: Actively invest in the growth and success of his/her team through serving, encouraging, and coaching
• Excellence: Strive to execute with excellence in all endeavors

Are YOU ready to be part of something special? Apply now and start your rewarding career with Bibibop Asian Grill today!