job purpose:
The Senior Director, Digital Commerce Strategy & Growth leads the development and execution of fairlife's digital commerce strategy, plans, and measurement across our retail marketplace- translating strategic analysis, insights, and future-enabling capabilities into growth. Serving as the critical link between current digital commerce performance, future capability enablement, and integration into customer plans (CBP / MYP / JBP), this role brings deep channel expertise and thought leadership to Customer Business Planning and Top-to-Top (T2T) engagements as a partner to customer and retail sales leads. The Senior Director also ensures fairlife's digital shelf strategy is consistent and brought to life across retailers and collaborates and orchestrates cross-functionally - across Sales, Commercial, RGM, and Brand Marketing - while serving as the key connector to NAOU's digital commerce strategy and capabilities.
responsibilities: - Lead the overarching customer digital commerce strategy - including the customer investment approach - and integrate it into customer CBP / MYP and Sales JBPs.
- Own end-to-end digital commerce plans, measurement, and insights for retail marketplace; establish and maintain performance measurement frameworks that track digital shelf effectiveness and eCommerce growth.
- Partner on Customer Business Plan (CBP) and Top-to-Top (T2T) discussions with data-driven recommendations, performance analysis, and future-enabling capabilities.
- Identify and advance opportunities to accelerate digital ambition with retail partners, and translate complex data sets into clear, actionable narratives that inform strategic decision-making.
- Ensure the digital shelf strategy is consistent and brought to life through syndication, adhering to customer-specific guidelines and capabilities while upholding fairlife standards.
- Influence retailers, bottlers, vendor partners, and internal cross-functional teams on digital shelf strategy and execution.
- Collaborate and orchestrate cross-functionally (Sales, Commercial, RGM, Brand Marketing) to deliver integrated digital commerce strategies.
- Serve as the key connector to NAOU's digital commerce strategy and capabilities, aligning fairlife's approach and leveraging shared capabilities.
- Lead and develop the brand-aligned Digital Commerce Growth team, setting direction, building capability, and creating development opportunities for the future.
skills/qualifications required: - 12+ years of progressive experience in digital commerce, eCommerce, shopper marketing, customer strategy, sales strategy, or related commercial roles
- Strong experience in consumer goods, beverage, or retail-driven environments, with deep understanding of retailer eCommerce and omnichannel business models
- Demonstrated expertise in digital commerce strategy, customer planning, retail media, digital shelf, and performance measurement
- Proven ability to translate complex data and insights into actionable growth strategies and compelling customer and executive-level narratives
- Experience influencing retailers and leading digital commerce strategy within Customer Business Planning, Joint Business Planning, and senior customer engagements
- Proven track record of building, leading, and developing high-performing teams and evolving organizational capabilities
- Collaborative leader with demonstrated ability to influence and orchestrate across Sales, Brand Marketing, Commercial, RGM, customers, and external partners
- Exceptional communication, executive presence, and ability to influence senior internal and external stakeholders
- Bachelor's degree required; MBA or advanced degree preferred
- Ability to thrive in a fast-paced, entrepreneurial environment
how fairlife nourishes you: At fairlife, we believe in better - and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work.
- Comprehensive medical, dental, and vision coverage, effective day one!
- Supplemental health plans (hospital indemnity, accident, and critical illness insurance)
- Paid Time Off to recharge and support work-life balance
- Paid parental leave & adoption assistance (up to $10,000)
- Parental support & family care benefits, including childcare resources and lactation support
- 401(k) to support retirement planning with up to 9% in employer match
- Wellness reimbursement (up to $500 for qualified wellbeing expenses)
- Employee Assistance Program (EAP) for emotional wellbeing and work-life support
- Company-paid life insurance and short-term disability
- Employer HSA funding (for HDHP participants)
- Tuition reimbursement (up to $10,000) and student loan repayment ($200/month)
- Learning & development programs to unlock your full potential
- Rewards & recognition, matching gifts, free product, and Business Resource Groups
- Our manufacturing facilities are climate-controlled and a pristine work environment
fairlife's nour!sh program is designed to meet you where you are - supporting your individual wellbeing journey while enabling you to do your best work every day.
position location: Chicago, IL
reports to: VP, Digital Commerce
travel requirements: 10-15%
exempt/nonexempt: exempt
*Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Base pay range:
$185,000-$215,000 USD
For Recruitment AgenciesAt fairlife, we manage the majority of our hiring internally through our dedicated Talent Acquisition team, which is actively engaged in direct candidate sourcing. Most of our roles are filled through applications submitted via our careers site or through direct outreach by our team.
As our recruitment is primarily handled in-house, we work only occasionally with external agencies, and only those on our existing, pre-approved vendor list. At this time, we are not reviewing or expanding that list.
Unsolicited resumes or submissions from external agencies not authorized by our Talent Acquisition team will be considered direct candidate applications. As such, fairlife will not assume responsibility for any placement fees associated with these submissions. 
