Harrison and Star

Senior Director, Digital Activation

Harrison and Star • $120K — $230K *
New York, NY 10025Hybrid
Media
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 10+ years of experience in Digital Media/Marketing
  • Proven experience in leading digital transformation initiatives
  • In-depth knowledge of digital media trends, technologies, and platforms
  • Strong strategic thinking and problem-solving skills
  • Experience in team leadership and client relations
  • Ability to inspire and motivate teams effectively
  • Comfortable working with data, analytics, and measurement

Responsibilities

  • Create and implement a vision for Digital initiatives across the US
  • Identify and leverage emerging digital trends and technologies
  • Provide thought leadership and competitive industry insights
  • Ensure brand safety in all digital opportunities
  • Manage relationships with media vendors and partners
  • Drive the Media activation team's strategy and execution
  • Educate clients on industry topics and digital transitions

Benefits

  • Collaborative and dynamic work environment
  • Opportunities for professional development and career growth
  • Involvement in high-impact digital transformation projects
  • Access to leading tech and data stack offerings
  • Strong marketplace knowledge and relationships
  • Engagement with diverse media channels and platforms
  • Emphasis on brand safety and compliance standards
Full Job Description
Agency:
PHd

Job Function:
Media

Job Subfunction:
Media Activation

Job Description:

The right candidate should be a:

  • Digital subject matter expert across all Digital channels
  • Clear, concise communicator
  • Gravitas in abundance
  • Thought-leader: inspires change and transformation within the client
  • Interact with detailed and big-picture stakeholders
  • Proactive, entrepreneurial & initiative-driven mentality


Key Roles & Responsibilities:

Digital Leadership:
  • Create the vision and implementation for Digital initiatives in the US, working in collaboration with stakeholders
  • across PHD, setting ambitious goals to advance the client's digital maturity and reach across Digital channels.
  • Identify emerging digital trends, technologies, and platforms to leverage to advance the strategic development of
  • digital media strategy.
  • Provide thought leadership, competitive benchmarking, industry insights, and best practices.
  • Ensure all opportunities have a focus on brand safety and suitability, and adhere to all advertising requirements.
  • Own relationships with media vendors & partners (e.g., Google, TTD), including leading JBPs & QBRs.
  • Collaborate on new ways to operationalize Biddable media to achieve greater effectiveness and business
  • outcomes.
  • Work closely with cross-functional team leads across Media Operations, Creative, Data Privacy, and Analytics to
  • collaborate on solutions.
  • Oversee the development of team members, including reviews, constructive feedback, and identifying career
  • growth paths.


Media Activation:

  • Drive the vision, strategy, execution, and day-to-day responsibilities of the Media activation team in Search,
  • Programmatic, Video, Audio, and Social Media.
  • Propose new ways of approaching media buying to continue to drive business growth and challenge the status quo.
  • Work with internal agency and holding company stakeholders to leverage enterprise relationships when possible
  • and to help inform agency/holding company direction on topics based on client needs.
  • Continue to evolve the Digital/Performance team to meet the demands of the ever-changing digital media
  • ecosystem.
  • Develop the team to be cross-tier and cross-functional for optimal management of campaigns and dollars.
  • Act as a leader for the Client team and PHD to develop and deliver well-thought-out POVs on industry-changing
  • topics like GDPR, CCPA, AI, CAPI, etc..
  • Advise and educate clients on these topics in advance of their rollouts to manage expectations and drive for
  • smooth transitions.
  • Be versed in both Digital platforms and technology, having a POV on hot industry topics and trends.
  • Be fluent and champion the benefits of leading tech and data stack offerings
  • Strong marketplace knowledge, reputation, and relationships.


EXPERIENCE NEEDED:
  • 10+ years of experience in Digital Media/Marketing
  • Proven track record of successfully leading and implementing digital transformation initiatives in complex
  • organizations
  • In-depth knowledge of digital media trends, technologies, and platforms across all digital media channels, content
  • management systems, analytics tools, and marketing automation
  • Strong strategic thinking and problem-solving skills, with the ability to translate business objectives into
  • actionable digital strategies
  • Experience in building, leading, and delegating to a team, client-facing, strong strategic vision, and ability to
  • execute excellent marketplace relationships
  • Strong leadership skills to inspire, cultivate, and motivate a team through positive reinforcement while
  • championing accountability
  • Foster growth with team members to develop skill sets both within and beyond their titled disciplines
  • Ability to work across functions (strategy and marketing science) to bring client goals to an actionable result
  • Process and detail-oriented
  • Willingness to embrace change - ways of working, processes, tools, etc.
  • Strong comfort level with data, analytics, and measurement


#LI-SL1

120,000-230,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

About Harrison and Star

Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
Learn more about Harrison and Star
Size
500 employees
Industry
Media
Founded
1986
NASDAQ
* Ladders Estimates

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