Senior Director, Creative

Overview

The Creative Senior Director leads the development and execution of integrated, customer-centric creative across marketing channels including social, audio, programmatic, email, SMS/Push, store, and site/app. This role translates brand strategy into compelling visual and verbal campaign narratives that drive customer engagement and business impact.

Reporting to the VP, Brand Marketing, this role leads and develops a team of 20+ creative professionals and partners cross-functionally to ensure creative output aligns with brand standards, business goals, and performance objectives. Supporting a business generating approximately $8.8B+ in annual revenue and operating 500+ stores nationwide alongside a growing e-commerce presence, the Creative Senior Director oversees internal teams and several external agencies, driving creative quality and impact, consistency, and operational efficiency while managing a significant production budget.

Essential Functions

Creative Direction

• Lead concept development and execution of integrated campaigns across digital, social, in-store, and owned channels
• Leverage industry trends, cultural insights, and emerging channels to inform forward-thinking creative direction, continuously innovating our approaches
• Ensure all work is on-brand, customer-focused, and aligned to business objectives
• Oversee creative from concept through final delivery, maintaining high standards of execution
• Provide clear, actionable feedback to elevate creative quality
• Oversee brand voice, tone, and messaging across customer touchpoints

Cross-Functional Collaboration

• Partner with Marketing, Media, Merchandising, Stores, E-commerce, CRM & other cross-functional leadership
• Align creative work with channel strategies, media plans, and performance goals
• Support campaign planning and ensure alignment on direction, timelines, and deliverables

Team & Agency Leadership

• Lead, mentor, and develop a team of designers, copywriters, and creative professionals
• Drive a shift toward best-in-class socially-native, digital content creation that builds relevance among specific target cohorts at scale
• Foster a culture of creativity by inspiring teams to push boundaries, challenge conventions, and elevate the quality of creative output
• Oversee agency production partners, including briefing, creative direction, and output quality
• Support prioritization, resourcing, and workload management

Budget & Operations

• Manage a creative production budget
• Allocate resources to maximize efficiency and impact
• Partner with Finance and Procurement to plan, track, and optimize spend
• Drive improvements in creative workflows and processes, including agile ways of working
• Identify opportunities for efficiency and automation in creative work to maximize team resources against the most strategic and important work

Knowledge, Skills, Abilities and Physical Requirements

Knowledge, Skills & Abilities

• Bachelor's degree in Design, Copywriting, or related field preferred
• 15+ years of experience in creative roles (agency or in-house)
• Experience in retail, grocery, or CPG environments
• Proven ability to lead creative transformation from a work, team and talent perspective
• Experience leading integrated, multi-channel campaigns
• Strong portfolio demonstrating concept development and art direction, including broadcast video
• Experience guiding both design and copywriting disciplines
• Proven experience managing teams and external agencies
• Experience managing budgets and aligning creative investment to outcomes
• Strong understanding of brand systems, storytelling, and content strategy
• Excellent communication, collaboration, and organizational skills, including effectively influencing at senior levels
• Ability to operate effectively in a fast-paced environment

PHYSICAL REQUIREMENTS

The physical demands and work environment characteristics described here are representative of those that must be met by a team member to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Operate standard office equipment including computer, telephone, and other devices requiring repetitive hand and eye movement.
• Ability to sit or stand for extended periods of time.
• Occasional travel to meetings, store locations, project reviews or photo/video shoots.

The above statements are intended to describe the general nature and level of the work being performed. This is not an exhaustive list of all duties, responsibilities, or requirements. Sprouts' management reserves the right to amend duties as business needs evolve.

Benefits

In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:

• Competitive pay
• Sick time plan that you can use to support you or your immediate families health
• Vacation accrual plan
• Opportunities for career growth
• 15% discount for you and one other family member in your household on all purchases made at Sprouts
• Flexible schedules
• Employee Assistance Program (EAP)
• 401(K) Retirement savings plan with a generous company match
• Company paid life insurance
• Contests and appreciation events throughout the year full of prizes, food and fun!

Eligibility requirements may apply for the following benefits:

• Bonus based on company and/or individual performance
• Affordable benefit coverage, including medical, dental and vision
• Health Savings Account with company match
• Pre-tax Flexible Spending Accounts for healthcare and dependent care
• Company paid short-term disability coverage
• Paid parental leave for both mothers and fathers
• Paid holidays

Get Paid Every Day!

Sprouts Farmers Market offers DailyPay - if you're hired as an eligible employee, you'll be able to transfer the money you've already earned at no extra cost, and get it the next business day, for free. We offer DailyPay so you don't have to wait for payday to access the money you've already worked for. With DailyPay, you can see how much you've made every day and you can transfer your money any time before payday.

You can learn more by visiting https://www.dailypay.com/partners/sprouts-farmers-market/.