SENIOR DIRECTOR, CONSUMER ENGAGMENT CONSUMER BEAUTY New York, NYThe ideal Senior Director, Consumer Engagement will choose Coty to shape integrated consumer engagement across iconic beauty brands. This role offers the opportunity to influence national media, retail media, and advocacy strategy at scale.
RESPONSIBILITIESAs our
Senior Director, Consumer Engagement, you are responsible for integrated consumer engagement strategy, media investment, and advocacy leadership across the US Consumer Beauty portfolio.
The Senior Director, Consumer Engagement leads the strategy, planning, governance, and execution of Consumer Engagement activity across National Media, Retail Media, and Advocacy. This role drives business growth through integrated planning, investment optimization, agency leadership, and cross-functional collaboration across brand, sales, commercial, and finance partners.
Your main focus:CONSUMER ENGAGEMENT STRATEGY & INVESTMENT LEADERSHIP- Lead the end-to-end Consumer Engagement strategy across National Media, Retail Media, and Advocacy.
- Own annual planning, forecasting, budget allocation, and investment prioritization across all consumer engagement channels.
- Drive agency governance and performance management across Zenith and the broader Integrated Agency Team.
- Coordinate integrated planning with brand, sales, commercial, finance, advocacy, and retail media partners.
- Build organizational capability while fostering collaboration, accountability, innovation, and measurable business impact.
The Senior Director, Consumer Engagement works closely with several departments including brand, sales, commercial, finance, advocacy, retail media, and agency partners. The team is strategic, collaborative, data-driven, fast-paced, and focused on delivering integrated consumer experiences that drive portfolio growth.
QUALIFICATIONSWe'd love to see candidates who have:
Essential:- Significant experience in media, marketing, consumer engagement, or related disciplines.
- Proven leadership experience managing high-performing teams and complex organizations.
- Expertise in integrated media planning across national, retail, and advocacy channels.
- Experience managing large-scale marketing investments, budgets, forecasting, and investment prioritization.
- Strong agency leadership and partnership management experience.
Desirable:- Experience operating within a consumer goods, beauty, retail, or similarly dynamic industry.
- Strong analytical, financial, and strategic planning skills.
- Demonstrated ability to influence and collaborate with senior stakeholders.
- Collaborative, data-driven, resilient, and passionate about driving business results through integrated consumer engagement.
OUR BENEFITSAs our
Senior Director, Consumer Engagement, this is a unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty's global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
- Base Salary Range: $190,000 - $230,000
- Opportunity to lead integrated consumer engagement strategy across iconic beauty brands.
- Exposure to senior leadership and cross-functional partners across the US Consumer Beauty organization.
- Flexible omni-working environment with meaningful opportunity to shape growth and business impact.
RECRUITMENT PROCESS- Our recruiter will contact you.
- A telephone/online introductory meeting follows.
- A first online/in-person interview.
- A second interview.
- You will receive a proposal with the terms of employment.
Country/Region: US
City: New York
