About the roleAs a Senior Director, Brand Strategist, you will be a key driver to the brand strategy of your account. You'll develop a keen understanding of your client's business requirements and generate insights that create the foundation for brand strategy. As a critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to facilitate strategic recommendations that lead to significant brand results.
What you'll do:ACCESS MARKETING STRATEGY - CLIENTS- Direct, develop, and execute comprehensive access strategy to support pipeline and inline assets in maximizing and communicating brand value, and in doing so, establish and reinforce client confidence in our strategic value
- Conduct and support the analysis of qualitative and quantitative research relating to market access stakeholders and derive meaningful insights
- Analyze market research, market landscape, and analytics reports as well as track relevant market access congresses/media to identify key audience insights, behaviors and trends that provide critical access engagement opportunities
- Conduct and support the development of market access stakeholder personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy among other critical strategic elements
- Conduct and support the ideation and execution of access marketing solutions, tactics, and activations that amplify brand/access performance
- Design and facilitate workshops, training meetings, launch meetings, and other key events on behalf of Access Marketing clients
- Provide a advanced strategic voice in internal and client meetings, including consistent and visible advisement to clients on emerging access-related trends
- Leads strategic planning responsibilities on multiple brands and integrated accounts with advanced autonomy and proficiency
- Contributes to the development of actionable project briefs through translation of insights and strategy execution in partnership with team
ACCESS MARKETING STRATEGY - NEW BUSINESS DEVELOPMENT AND GROWTH AND THOUGHT LEADERSHIP- Contribute to the growth of the Access Marketing offer by helping to define the strategy for RFPs/capabilities and identify organic growth within businesses managed, and, proactively sourcing new business development opportunities as appropriate
ACCESSMARKETING STRATEGY - THOUGHT LEADERSHIP- Support SVP, Access Strategy in market access thought leadership activities by:
- Staying ahead and informed of the leading market access platforms, trends, and innovations for market access customers, including but not limited to payers, health systems, employers, and others
- Keeping pulse on key access trends, drafting expert pieces/POVs, contributing to podcasts/webinars, and leveraging thought leadership into attracting new Access Marketing clients
STRATEGY - INTEGRATION, PARTNERSHIPS, AND TEAM DEVELOPMENT - Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization, including establishing a productive, coordinated, and seamless partnership with other strategy counterparts
- Lead collaboratively with account, medical, and creative partners on the delivery of Access Marketing strategy, including ensuring that access strategy aligns to broader business objectives and audience needs
- Build and grow an external network of strategic partners for collaboration and consultation as needed
- Supervise direct reports (if applicable) including managing performance and progressive growth
- Mentor, coach, and counsel strategy team members to facilitate their growth and development
- Be flexible with travel up to 20-30% of time as needed
About you:Personal Attributes
- Loves a challenge, especially as the Access Marketing team is in a building phase; relentlessly pursues excellence; little fear of adversity and headwinds; self-starter mentality that takes direction but doesn't wait for it; challenges current practices and standards; open to different ways of thinking/creating; innovative; embraces change; curious; enjoys learning with an appetite for curiosity
Education and Experience
- Bachelor's degree required; graduate degree preferred (e.g., PharmD, PhD, MPH, etc.)
- 7-10 years in market access strategy or related experience (e.g., payer, health system, pharma direct, etc.), with 3-5 years in agency required
- Management experience a plus
Market Access/Access Strategy Qualifications
- Market access agency and/or industry experience required
- Advanced understanding of market access marketing, strategies, and trends
- Advanced working knowledge in market access-related research tools, agency offerings, services, products, and solutions
- Proven success building and launching market access strategies and tactical plans that leverage market research, customer insights, clinical data, and market trends and dynamics
- Seamless ability to translate Advisory subject matter expertise into Marketing brand/access strategy
- Proficient at persuasive storytelling and paving the path from compelling strategy to brilliant creative
- Highly skilled as an interdisciplinary thinker, strategic problem-solver, and focused business leader
- Curious strategist who keeps abreast of everchanging healthcare landscape and encourages clients to challenge the status quo
- Crisp and persuasive communications skills, both written and verbal
- Comfortable with public speaking and demonstrates strong presentation skills
- Ability to use AI platforms to enhance, but not replace, brand strategic needs
- Competent in software specific to client/agency processes, including Microsoft Word, Excel, and PowerPoint
Work Style
- Thrives in a fast-paced, entrepreneurial, and cross-discipline environment as a working strategy team member with a proactive mindset
- Ability to inspire collaboration and lead conversations across multiple stakeholders (both internal and external)
- Creative and constructive problem solver who can work both independently and within a team environment
- Good listener who can quickly interpret data, ask thoughtful questions, and provide a strategic point-of-view
- Quick learner with a natural drive and curiosity for continual learning
- Comfortable leading and working under pressure with tight deadlines, across both inline client work and pipeline new business development work
- Proven track record in inspiring teams as well as upholding the organization's culture with integrity
- Exceptional and reliable organizational skills
$120,000 - $190,000 a year
What we can offerYou will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
