About the Role:Fetch is seeking a senior B2B marketing leader to lead our B2B Marketing function and shape how Fetch goes to market with brands, agencies, retailers, restaurants and other commercial partners. This leader will build the strategy and programs that create demand for Fetch, strengthen our position in the market and help turn partner interest into commercial growth.
Reporting to the VP, Brand Experience, this leader will oversee three core areas: Content & Vertical Marketing, Events & Experiences, and Demand Generation & SMB. Together, these capabilities will establish how Fetch tells its story, engage priority industries and audiences, and build a scalable marketing engine that supports the partner journey from awareness through conversion.
This is both a strategic leadership and functional-building role. Working closely with Sales, Commercialization, Product Marketing, Marketing Intelligence, Corporate Communications and Brand, the Senior Director will set the direction for B2B Marketing, determine where to invest and build a high-performing team that connects differentiated positioning, compelling content and integrated marketing programs to commercial outcomes.
Content & Vertical Marketing- Continue to evolve Fetch's B2B positioning and narrative in partnership with the core team, translating our products, proprietary data, capabilities and competitive differentiation into compelling stories for brands, agencies and commercial partners.
- Expand a vertical marketing strategy across priority industries, audiences and growth opportunities, developing differentiated positioning, go-to-market approaches and integrated programs tailored to each vertical.
- Own the strategy B2B content and thought leadership, including Fetch Finds, industry perspectives, category narratives, case studies and proprietary insight-driven storytelling.
- Partner with Marketing Intelligence to transform first-party behavioral data, audience research and market intelligence into differentiated content, commercial narratives and actionable insights for priority industries.
- Develop scalable sales enablement, messaging frameworks and marketing collateral that help commercial teams articulate Fetch's value across audiences, verticals and stages of the partner journey.
- Partner with Corporate Communications on industry thought leadership, executive visibility and external narratives that strengthen Fetch's credibility and position in the market.
Events & Experiences- Help expand Fetch's events and experiences strategy in partnership with the core team, determining where and how Fetch should show up to build awareness, deepen partner relationships and create commercial opportunities.
- Provide oversight across the strategy and investment of Fetch-owned experiences, priority industry conferences, executive gatherings and partner activations.
- Develop distinctive experiences that bring Fetch's platform, products, data and partner value proposition to life in memorable and commercially meaningful ways.
- Identify opportunities for integrated B2B2C experiences and co-marketing programs that connect Fetch's consumer audience, brand partners and commercial priorities.
- Establish clear objectives and measurement frameworks that connect event investment to audience engagement, relationship development, qualified demand and commercial impact.
Demand Generation & SMB- Progress B2B demand generation strategy and programs in partnership with the core team, building scalable approaches to reach, engage, nurture and convert priority partner audiences.
- Lead demand generation for emerging growth areas, including SMB and Fetch Ads Manager, establishing repeatable acquisition, engagement and conversion programs that support commercial expansion.
- Define B2B media strategy and investment priorities across paid, owned and partner channels, optimizing spend based on audience opportunity, funnel performance and expected business impact.
- Partner with Sales and Commercialization to strengthen lead management, nurturing, funnel conversion and the connection between marketing activity and pipeline outcomes.
- Establish performance frameworks, KPIs and operating rhythms that connect marketing investment to qualified demand, pipeline contribution and commercial growth.
- Continuously identify opportunities to improve marketing efficiency, audience targeting, conversion and scalability through experimentation, automation and emerging technologies.
B2B Strategy & Organizational Leadership- Set the multi-quarter strategy, investment priorities and operating model for B2B Marketing, aligning resources to Fetch's commercial growth objectives.
- Lead and develop a high-performing B2B Marketing team, establishing clear accountability, developing senior talent and creating leverage through strong functional leadership.
- Build repeatable processes, planning frameworks and operating mechanisms that improve collaboration, execution quality and performance across the function.
- Advise senior Marketing and commercial leaders on market opportunities, partner needs, competitive dynamics and strategic investment trade-offs.
- Partner across Brand Experience, Sales, Commercialization, Product and adjacent functions to align priorities, resolve dependencies and ensure B2B Marketing delivers measurable business impact.
Success Will Look Like- Fetch has a clear, differentiated B2B narrative and vertical-specific positioning that helps priority partners understand our value and why they should work with us.
- Content and thought leadership, including Fetch Finds, establish Fetch as a credible voice in commerce, advertising and consumer behavior while strengthening partner engagement and commercial conversations.
- Fetch has a focused, measurable events strategy that builds industry relevance, deepens relationships and contributes to commercial opportunities.
- Demand generation and SMB marketing operate as scalable growth engines, connecting marketing investment to qualified demand, pipeline and commercial outcomes.
- Sales and Commercialization teams have the content, insights, proof points and marketing programs needed to engage and convert priority audiences.
- B2B Marketing operates as a cohesive, high-performing function with clear priorities, strong leadership, repeatable systems and measurable business impact.
Qualifications- Proven senior B2B marketing leader with 12+ years of progressive experience, including leadership of a meaningful marketing function or portfolio within technology, advertising, commerce or an adjacent industry.
- Deep understanding of the CPG, retail, advertising and/or commerce landscape and how brands, agencies and businesses evaluate and purchase marketing solutions.
- Demonstrated experience developing B2B positioning, vertical marketing strategies, thought leadership and content programs that strengthen market differentiation and commercial growth.
- Proven ability to build integrated demand generation programs and connect marketing investment to qualified demand, pipeline and measurable business outcomes.
- Experience leading event and experiential marketing strategies that balance brand building, industry relevance, relationship development and demand generation.
- Experience translating proprietary data, audience insights and complex product capabilities into compelling commercial narratives, content and sales enablement.
- Strong business judgment with experience prioritizing investments, managing budgets and making strategic trade-offs across multiple marketing disciplines.
- Proven ability to build and lead high-performing teams, develop senior talent and establish scalable organizational capabilities.
- Strong executive and client-level communication skills, with the ability to influence senior stakeholders and build alignment across complex organizations.
- Comfortable operating in ambiguity, balancing long-term strategic direction with the operational rigor required to deliver measurable results.
Compensation: At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $202,319-$238,022. Discover our benefits and how our employees live rewarded at https://fetch.com/careers
.At Fetch, we'll give you the tools to feel healthy, happy and secure through:- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch's growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental, and vision plans for everyone, including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue, and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break. (Holidays will vary for Canada-based roles)
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one-time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers, and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US for US-based roles. We'll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
