Position Purpose
The Senior Digital Specialist is responsible for advancing our email marketing strategies, customer journey design, and audience segmentation across multiple business units in Salesforce Marketing Cloud (SFMC) and Health Cloud. This role combines strategic planning with technical expertise to create, optimize, and manage data-driven marketing journeys that improve customer engagement and enhance communication across our organization.
Nature and Scope
Email Marketing Strategy:
Develop and lead email marketing strategies within SFMC, utilizing Health Cloud for integrated customer communications. Tailor outreach to different business units and audience segments, aiming for engagement and conversion.
Journey Building and Automation:
Design, implement, and optimize customer journeys, leveraging Automation Studio and Journey Builder to build effective, automated engagement pathways.
Data Utilization and Audience Segmentation:
Analyze and segment audiences using SFMC's data tools, creating targeted communication plans based on customer behaviors and preferences. Apply advanced data segmentation and utilize Data Extensions to enhance personalization.
Insights and Recommendations:
Regularly interpret data to provide actionable insights and recommendations on audience targeting, content personalization, and journey optimization, aligning with business goals.
Cross-Functional Collaboration:
Work closely with marketing, IT, and analytics teams to synchronize digital marketing efforts and ensure efficient use of SFMC and Health Cloud tools.
Ongoing Learning and Innovation: Stay informed about SFMC's latest features, updates, and best practices. Share knowledge with the team and incorporate improvements in journey-building techniques and automation.
General
The ideal candidate will bring a proactive approach to email strategy, journey creation, and automation, optimizing our communication efforts through SFMC and Health Cloud while prioritizing data-driven engagement.
Positively interact with all levels of leadership and staff, often across departments and organizations.
Adheres to system and department compliance policies, and all applicable laws and regulations.
Our Ideal Candidate:
Experience with Salesforce Marketing Cloud or a comparable marketing automation, email marketing, CRM, or customer engagement platform, with demonstrated success in customer journey automation, audience segmentation, campaign execution, A/B testing, and performance reporting.
This position does not provide patient care.
Disclaimer
The foregoing description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills and efforts or work conditions associated with the job. It is intended to be an accurate reflection of the general nature and level of the job.
Minimum Qualifications
Requirements - Required and/or Preferred
Name
Description
Education:
Must have working-level knowledge of the English language, including reading, writing and speaking English. Bachelor's degree in digital marketing, information systems, communications, or a related field.
Experience:
5+ years of experience in digital marketing, with a focus on email marketing, automation, and customer journeys within Salesforce Marketing Cloud or similar platforms.
Advanced knowledge of SFMC, including Automation Studio, Journey Builder, and Contact Builder.
Solid understanding of Health Cloud's integration capabilities and how it enhances CRM for healthcare communications.
Excellent communication and analytical skills, with the ability to translate complex data into clear, actionable strategies.
License(s):
Ability to obtain and maintain a valid State of Nevada driver's license and ability to pass Renown Health's Department of Motor Vehicle Report criteria.
Certification(s):
Preferred Certifications:
o Salesforce Marketing Cloud Admin Certification
o SFMC Automation Studio and Journey Builder Trailheads
o Einstein Engagement Scoring for advanced audience insights and segmentation
o Strong proficiency in AMPScript, SQL, and other SFMC scripting languages for personalized and dynamic email content.
Computer / Typing:
Must be proficient with Microsoft Office Suite, including Outlook, PowerPoint, Excel, and Word and have the ability to use the computer to complete online learning requirements for job-specific competencies, access online forms and policies, complete online benefits enrollment, etc.
