As we scale digital, we're adding a key player at the center of the team: someone who wears many hats, pivots between projects without losing momentum, and thrives juggling competing priorities. You'll work hands-on with the team, our agency partners, and the broader marketing organization. AI is a force multiplier here, but this role calls for a high-agency, roll-up-your-sleeves operator who brings their own judgment and drive.
What You'll Do- Plan and execute paid media programs including search, LinkedIn, and programmatic/display within budgets and priorities set by the VP of Digital, partnering with agencies on execution and performance
- Build and own the reporting infrastructure for digital and content performance, running standing forums (e.g., a quarterly content performance review) end-to-end and assembling the analysis for higher-level updates the VP will build out and present
- Partner with the VP of Digital to manage the marketing funnel, from paid and organic acquisition through CRM nurture, identifying friction points and conversion opportunities at each stage
- Partner closely with the web/CRO team (fellow members of the digital org) to surface performance insights that inform their testing roadmap, without owning the tests themselves
- Support ABM and customer marketing initiatives in partnership with the teams that own those motions
- Act as a strategic thought partner to the VP of Digital and Head of Web Strategy in shaping overall digital and web strategy
- Field ad hoc and recurring performance questions from across the marketing org, translating raw data into clear, actionable insight
What You'll Bring- 5-8 years of in-house B2B marketing experience, ideally at a mid-stage startup (Series B/C or later) that has moved beyond early-stage experimentation into disciplined, scalable growth
- Hands-on expertise in paid search (Google Ads) and LinkedIn advertising; familiarity with programmatic or other paid channels is a strong plus
- Strong command of marketing analytics tools and CRM platforms (HubSpot preferred, but experience with any major CRM is welcome)
- Solid understanding of the full marketing funnel, from acquisition through nurture to sales handoff
- A "T-shaped" skill set; deep in paid media, but conversant enough across web/CRO, content performance, and CRM/lifecycle to move fluidly between them and collaborate effectively with specialists in each
- Experience managing day-to-day agency execution, with the judgment to flag issues and opportunities up rather than make budget calls independently
- Comfort managing multi-region campaigns run centrally in English, without needing localization experience
- A track record of turning data into a clear narrative for non-technical stakeholders and executives
- Comfort operating with a high degree of autonomy, picking up and running with projects that a leader has already framed
