Job Summary:
THE JOBTimeline Management is seeking a Senior Digital Marketing Strategist responsible for developing and executing influencer, brand, and digital marketing campaigns; managing client and partner relationships; driving content and creative strategies; overseeing analytics and reporting; and staying ahead of innovation and trends, while bringing proven experience in digital media, social platforms, and talent relations to ensure impactful results.
WHAT THIS ROLE WILL DOCampaign Strategy & Execution- Lead influencer, brand, and digital marketing strategies across artist, talent, and brand campaigns.
- Build and execute robust digital marketing campaigns using content creation, creator strategies, UGC, content seeding, alternative/fan accounts, advertising, CRM, and email/text marketing.
- Collaborate with internal teams to deliver innovative campaigns that drive cultural impact and tangible commercial results.
- Manage and administer campaign budgets, liaising with labels and clients to ensure effective allocation of resources.
Client & Partner Relations- Build strong, collaborative, and trusting relationships directly with clients and their teams while managing multiple active campaigns simultaneously.
- Maintain and expand a network of external partners (content producers, creators, social strategists, marketing agencies, publicists) and directly manage them on campaigns when necessary.
- Oversee relationships with digital platforms including TikTok, Meta, Snapchat, X, YouTube, Discord, and more.
Content & Creative Development- Conceptualize, produce, and coordinate campaign creative including social content, photo, video, and graphic assets.
- Write engaging, on-brand copy for social media, websites, and campaign needs.
- Oversee website, game, and app development for roster projects.
- Lead content strategy across social media, influencers, UGC, short-form, and YouTube, ensuring optimization, monetization, and maximum visibility.
Analytics & Reporting- Establish clear KPIs and performance benchmarks for each campaign.
- Monitor and analyze campaign performance through internal and third-party data tools.
- Deliver actionable insights, reporting, and regular updates to internal and external stakeholders.
- Conduct post-campaign analysis to evaluate effectiveness and recommend strategies for future success.
Innovation & Trends- Anticipate and act on new social channels, platform features, content formats, and cultural moments to keep campaigns ahead of the curve.
- Source and identify digital trends and execute content ideas directly with clients.
WHAT THIS PERSON WILL BRING- 5+ years of experience in digital marketing, social media, influencer/talent relations, or related fields.
- Proven track record in building and executing successful digital and social campaigns.
- Strong expertise in paid digital media, social platforms, CRM/email marketing, and analytics.
- Excellent written and verbal communication skills with client-facing experience.
- Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.
- Strong problem-solving skills with the ability to anticipate challenges and deliver creative solutions.
- Mastery of major social platforms (Instagram, Facebook/Meta, TikTok, X, Snapchat, YouTube, YouTube Shorts, Discord, Twitch).
- Demonstrated understanding of marketing KPIs, ROI, and performance measurement.
- Comfortable working with high-profile talent and sensitive information with discretion.
- Flexibility to work nights and weekends as needed to support live campaigns.
BENEFITS & PERKSOur motto is 'Taking Care of Our Own' through our pillars of benefits:
- HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
- YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
- CAREER: Career and skill development programs with School of Live
HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
The expected compensation for this position is:
$96,000.00 USD - $120,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
