Red Ventures

Senior Digital Marketing Manager | Sage Home Loans

Red Ventures • $90K — $130K *
Charlotte, NC 28269In-Person
Business Services
5 - 7 years of experience
Reposted 2 weeks ago
Job Overview by Ladders

Qualifications

  • 6+ years in digital marketing with expertise in paid media, SEO, and conversion optimization.
  • Proven record of managing performance budgets and driving revenue growth.
  • Deep understanding of AEO, GEO, and evolving AI-driven search strategies.
  • Experience in implementing CRO testing frameworks and landing page strategies.
  • Proficient in Google Ads, GA4, Tag Manager, and analytics platforms.
  • Strong analytical skills to convert data into actionable strategies.
  • Familiarity with regulated industries like mortgage or fintech.

Responsibilities

  • Own strategy and execution for various digital media channels.
  • Manage budget allocation and optimize performance metrics like ROAS and CPL.
  • Implement A/B testing for continuous improvement of marketing assets.
  • Develop a modern search strategy incorporating SEO, AEO, and GEO.
  • Lead optimization of the digital conversion funnel to enhance user engagement.
  • Oversee digital content strategy to support brand authority and client education.
  • Establish KPIs and present performance insights to stakeholders.

Benefits

  • Comprehensive health insurance coverage (medical, dental, vision).
  • Life and disability insurance (short and long-term).
  • Generous flexible paid time off policy (20 days annually, increasing to 25 after five years).
  • 401(k) retirement plan with employer match.
  • Employee assistance program for personal support.
  • Paid parental bonding benefit program.
  • Flexible spending accounts for healthcare expenses.
Full Job Description
This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

For the Sage Home Loans website click here. Curious how Sage Home Loans fits into Red Ventures? Click here.

Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple. We are seeking a Senior Digital Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy. This is a hands-on, high-impact role responsible for driving qualified demand, optimizing the full digital journey, and scaling modern search strategies-including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). You will partner cross-functionally to turn insight into action, elevate our brand presence, and create measurable revenue growth in a fast-moving, regulated environment. If you believe every second counts, win the right way, and are committed to getting better every day, this role was built for you.

What You'll Do:

Paid Media & SEM Campaign Management
  • Own strategy, execution, and optimization across paid search (SEM), paid social, display, and emerging digital media channels
  • Manage budget allocation, bidding strategy, audience targeting, creative testing, and campaign pacing to maximize ROAS and CPL performance
  • Implement rigorous A/B testing across ad creative, landing pages, and audience segments to drive continuous improvement
  • Ensure all advertising campaigns align with mortgage regulatory standards and compliance requirements


Search Engine Optimization, AEO & GEO
  • Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies
  • Optimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces
  • Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema markup implementation
  • Monitor organic search rankings, share of voice, and AI search visibility using advanced analytics tools


Website Experience & Landing Page Optimization
  • Own the end-to-end website conversion funnel from ad click to application start, with a relentless focus on revenue generation
  • Lead landing page strategy and testing frameworks-including A/B and multivariate tests-to increase engagement, reduce drop-off, and improve qualified lead flow
  • Collaborate with product, engineering, and analytics teams to deploy site enhancements quickly and iteratively
  • Use behavioral data, heatmaps, and funnel reporting to identify friction points and drive measurable conversion lift
  • Manage affiliate marketing conversion optimization


Website Content Strategy & Management
  • Oversee website content strategy to support demand generation, brand authority, client education, and organic search performance
  • Align editorial calendars with paid media, search priorities, and product initiatives
  • Ensure website content reflects Sage's client-first mindset and simplifies complex mortgage topics for everyday borrowers
  • Optimize content distribution across owned, earned, and paid channels to maximize reach and engagement


Analytics, Reporting & Revenue Ownership
  • Establish clear KPIs across acquisition, engagement, and conversion-tying marketing activity directly to revenue generation
  • Build dashboards and present performance insights to senior stakeholders with actionable recommendations
  • Maintain accurate tagging, attribution, and CRM integrations across all digital properties
  • Continuously evaluate and refine the martech stack to improve measurement, scalability, and speed-to-insight


Cross-Functional Leadership
  • Partner closely with Product, Sales, Compliance, Engineering, Design, and Analytics teams to align marketing strategy with business goals
  • Contribute to strategic planning, forecasting, and growth modeling as a key voice in shaping Sage's digital future
  • Partner with customer experience to oversee Sage's brand reputation across digital platforms.


What We're Looking For:
  • 6+ years of experience in digital marketing with deep expertise in paid media (SEM), SEO, website conversion optimization, and content strategy
  • Prior people management experience with a track record of building, coaching, and scaling high-performing teams
  • Proven success managing SEM campaigns and performance budgets with direct accountability for revenue generation and measurable growth
  • Strong command of search engine optimization principles including technical SEO, on-page strategy, and link-building
  • Working knowledge of AEO, GEO, and evolving AI-driven search ecosystems
  • Hands-on experience leading landing page strategy and CRO testing frameworks (A/B, multivariate) with measurable conversion impact
  • Proficiency with Google Ads, GA4, Google Tag Manager, CRM integrations, and modern analytics platforms
  • Experience managing website content strategy and ensuring alignment across SEO, paid, and brand channels
  • Strong analytical skills with the ability to translate complex data into clear, actionable strategy
  • Experience in regulated industries such as mortgage, fintech, or financial services preferred
  • Ownership mentality with a bias toward action, speed, and continuous improvement-plan beats no plan
  • Ability to operate independently in a fast-paced environment where every second counts


Compensation:

This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.
  • Total Cash Compensation Range: $90 - $130K per year

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program
  • Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That's why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

About Red Ventures

Over the last twenty years, Red Ventures has built a portfolio of influential brands, digital platforms, and strategic partnerships that work together to connect millions of people with expert advice. Through premium content and personalized digital experiences, Red Ventures builds online journeys that make it easier for people to make important decisions about their homes, health, travel, finances, education and entertainment. Founded in 2000, Red Ventures has 3,000 employees in 10 cities across the US, as well as in the UK and Brazil. Red Ventures owns and operates several large digital brands including Healthline, The Points Guy, Bankrate, MYMOVE, and Allconnect.com.

Red Ventures Careers

There has never been a more opportune time to join the dynamic team at Red Ventures—the leader in driving online consumer acquisition for global brands.

Opportunities Await

Red Ventures offers a plethora of job opportunities designed to empower some of the most ambitious talents in the industry. Join a team where innovation, leadership, and diversity training are at the core of its mission to transform digital marketing and technology services.

Transform Your Career

At Red Ventures, professionals can lead their career paths with strategic insights at the intersection of technology, data analytics, and digital marketing. The company provides a platform for growth and professional development that is unparalleled in the industry.

Engage in Meaningful Work

Engage with a team of experts dedicated to redefining the future of digital markets. Red Ventures boasts a culture that nurtures leadership and promotes career advancement through continuous learning and innovation.

Explore Diverse Job Roles

From digital marketing to data science, Red Ventures offers a range of positions that cater to diverse skills and career aspirations. The company is committed to hiring top talent and provides comprehensive benefits and a supportive environment that fosters networking and professional growth.

Internship Programs

Dive into a hands-on internship experience at Red Ventures, where students and recent graduates can develop essential skills, work on real projects, and learn from industry leaders. Internships at Red Ventures are stepping stones to full-time positions and offer valuable insights into the company’s operations and culture.

Cultivate Your Skills

Employees at Red Ventures have access to extensive training programs and are encouraged to take bold steps in their career journeys. With resources to enhance skills and the opportunity to work alongside seasoned professionals, team members can achieve their full potential and contribute to impactful projects.

Join the Team

Explore the job opportunities at Red Ventures by searching open positions that match your skills and interests. The company seeks passionate, curious, and innovative team players ready to drive success in a fast-paced environment.

Stay Informed

Keep up to date with career tips, industry insights, and the latest innovations by reading the Red Ventures Careers Blog. Tailor your experience by subscribing to receive updates that align with your career interests and professional goals.

Job Alert Emails

Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Red Ventures.

Red Ventures: A Leader in Innovation and Growth

With a commitment to diversity, innovation, and leadership, Red Ventures empowers its employees to lead and succeed in the digital age. Join the team and be part of a company that values growth, culture, and the continuous development of its workforce.
Learn more about Red Ventures
Industry
Media
Founded
2000
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Red Ventures

More Business Services Jobs

Find similar Senior Digital Marketing Manager | Sage Home Loans jobs:

NationwideCharlotte, NC