(Senior) Digital Marketing Manager - CTV/OTT, Direct Buying and Programmatic (m/f/d)

DCMN

$80K — $110K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of hands-on experience in Digital Marketing across various environments
  • 2+ years of experience in direct/IO buying in the US market
  • Strong understanding of CTV/OTT campaigns and key US platforms
  • Experience with Display placements in the CTV environment is a plus
  • Proficient in media planning and high-volume campaign execution
  • Data-driven with analytical skills using Excel and visualization tools
  • Strong ability to present and communicate with clients effectively

Responsibilities

  • Own the campaign lifecycle for CTV/OTT, OLV, and Display activations
  • Manage end-to-end direct/IO deals including publisher negotiations and campaign monitoring
  • Negotiate PMP and PG deals with publishers and activate them through DSPs
  • Collaborate with internal teams to develop media strategies and plans
  • Communicate strategies, data, and recommendations confidently to clients
  • Work within a team of Digital Marketing Managers to share knowledge and success
  • Test new tools and portals in the US CTV landscape to stay ahead of trends

Benefits

  • Flexible working hours and remote-first setup
  • Unlimited vacation days for personal pursuits
  • Provision of equipment for remote work, available for personal use
  • Organized team and company events to celebrate successes
  • Comprehensive health, dental, and vision insurance
  • 401(k) retirement savings support with a match
Full Job Description
Join us as a (Senior) Digital Marketing Manager (m/f/d) and be the one who drives cutting-edge CTV/OTT campaigns for a major US client, manages direct partnerships with premium publishers, and shapes the future of performance marketing. If you are passionate about growth, collaboration, and continuous learning, this is where your expertise will thrive and make a real difference. Please note: Proven hands-on experience across direct, IO, and programmatic channels is essential. You will be working in: English. Any additional language is a bonus. How you will make an impact: • You'll own the campaign lifecycle for CTV/OTT, OLV and Display activations with premium US publishers and platforms such as Fox/Tubi, Disney+/Hulu, Paramount/Pluto, Amazon Prime Video, Samsung and LG. • Manage direct/IO deals end to end: publisher negotiations, insertion orders, campaign set-up, delivery monitoring, optimization and reporting. • Negotiate PMP and PG deals with publishers and SSPs, and activate them through DSPs such as The Trade Desk and Amazon DSP • Together with internal teams like Growth and Media Buying, you'll develop strategies, media plans and forecasts, with a strong focus on peak season planning and pacing. • Communicate and present confidently to clients: strategies, report data and recommendations. • You'll work together in a team of other Digital Marketing Managers, collaborating towards the success of the campaign and sharing knowledge. • Stay ahead of industry trends by testing new tools, publishers and partners in the US CTV landscape. Skills you need to be successful: • 4+ years of hands-on experience in Digital Marketing, at an agency, DSP/ad tech platform, publisher or digital-first brand/start-up. • 2+ years of hands-on experience with direct/IO buying in the US market, including negotiating and managing publisher deals, and solid knowledge of IO, PG and PMP buying methods. • Strong experience with CTV/OTT campaigns and the main US players: how to buy, KPIs, different ad formats, benchmarks, and reporting. • Experience with Display placements in the CTV environment (e.g. homescreen ads, pause ads, rotator ads) is a strong plus. • Familiarity with performance CTV platforms, and hands-on experience with at least one major DSP (The Trade Desk, DV360 or Amazon DSP). • Extensive experience in media planning and executing campaigns first-hand across multiple channels, including high-volume peak season campaigns. • Data driven with analytical skills, confident with Excel and visualization tools like Google Data Studio . • Ability to work independently, taking ownership of campaigns and deliverables with minimal supervision, while proactively troubleshooting issues and driving solutions. • Strong client facing and presentation skills. • Understanding of attribution and tracking methods in the CTV/OTT space, including campaign measurement tools and their limitations. What we offer: • Enjoy our flexible working hours & remote-first setup for this US based role, with close collaboration with our international teams. • We offer unlimited vacation days: reset, pursue your interests and spend quality time with your loved ones. • We provide you with equipment to work from wherever you prefer, which is available for personal use too. • We organize team & company events and bring everyone together to celebrate successes. • Full health, dental, and vision insurance coverage, plus retirement savings support through a 401(k) match. Don't worry if you don't meet every single requirement. We believe potential and passion matter just as much. Think of the rest as opportunities to learn and grow with us! Sounds like you? To start your application, simply click on the "Apply" button.

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