Senior Digital Marketing & Growth ManagerOn Call Compliance Solutions | Full-Time, W-2Location: Jacksonville / St. Johns, Florida (hybrid preferred; exceptional remote candidates considered)
Compensation: $95,000-$120,000 base salary + performance-based bonus
The OpportunityYou will take hands-on ownership of our Google Ads campaigns, paid social advertising, organic social media presence, and digital lead-generation initiatives.
You will work directly with executive leadership and our sales team to build a scalable, measurable customer acquisition engine.
This is a senior individual-contributor role with significant autonomy. You should be equally comfortable developing strategy, working directly inside advertising platforms, analyzing performance data, and executing campaigns.
Key ResponsibilitiesGoogle Ads & Paid Search- Own Google Ads strategy, execution, optimization, and performance across multiple brands and service offerings.
- Manage Search, remarketing, YouTube, and other appropriate Google advertising formats.
- Optimize keywords, search terms, negative keywords, bidding strategies, audiences, creative assets, and conversion tracking.
- Improve qualified lead volume and acquisition efficiency.
- Monitor budgets and continuously reallocate spend toward the strongest-performing campaigns.
Paid Social Media- Develop and manage paid advertising campaigns on LinkedIn, Meta, YouTube, TikTok, and other relevant platforms.
- Build audience targeting, retargeting, and creative testing programs.
- Develop campaigns that generate qualified appointments and measurable sales opportunities.
- Evaluate channels based on customer acquisition economics rather than impressions or engagement alone.
Organic Social Media & Content- Own the company's organic social media strategy and publishing calendar.
- Transform our existing long-form educational video content into engaging short-form videos, social posts, and campaigns.
- Develop channel-specific strategies for LinkedIn, YouTube, Facebook, Instagram, TikTok, and other relevant platforms.
- Coordinate content editing, creative production, scheduling, and publishing.
- Grow meaningful engagement among defense contractors, business owners, IT leaders, and compliance decision-makers.
Conversion Optimization & Marketing Analytics- Improve landing page performance, conversion rates, and appointment-booking funnels.
- Manage campaign attribution and measurement using Google Analytics 4, Google Tag Manager, HubSpot, and related tools.
- Collaborate with sales leadership to measure lead quality, sales acceptance, pipeline generation, and closed revenue.
- Build actionable weekly performance reports.
- Design and execute structured A/B tests.
Marketing Innovation & AI- Use AI-powered marketing tools to improve creative production, campaign management, research, and operational efficiency.
- Identify opportunities to automate repetitive marketing tasks.
- Stay current with evolving digital advertising platforms, attribution technologies, and marketing best practices.
Required Qualifications- 5+ years of hands-on digital marketing experience, with significant responsibility for Google Ads and paid social campaigns.
- Demonstrated success generating qualified leads for B2B companies.
- Advanced knowledge of Google Ads, including conversion tracking, bidding strategies, search term optimization, and campaign architecture.
- Strong working knowledge of Meta Ads Manager and LinkedIn Campaign Manager.
- Experience managing organic social media strategy, content distribution, and engagement.
- Proficiency with GA4, Google Tag Manager, and CRM-based marketing attribution.
- Experience optimizing landing pages and lead-generation funnels.
- Strong analytical skills and ability to communicate business results.
- Excellent copywriting, campaign messaging, and project management skills.
- Ability to work independently and take full accountability for outcomes.
Preferred Qualifications- Experience marketing cybersecurity, managed IT, SaaS, government contracting, or complex B2B services.
- Experience with HubSpot, SEMrush, YouTube marketing, and marketing automation.
- Experience repurposing long-form video content into short-form social media campaigns.
- Familiarity with AI-assisted video editing, content creation, and workflow automation.
- Experience collaborating with SDR and B2B sales teams.
What Success Looks LikeWithin your first six months, you will have:
- Established reliable reporting connecting marketing activities to qualified leads and sales pipeline.
- Improved Google Ads campaign efficiency and lead quality.
- Implemented an integrated paid and organic social media strategy.
- Created a repeatable system for distributing and repurposing our educational video content.
- Launched measurable conversion optimization initiatives.
- Demonstrated improvements in marketing effectiveness and established a clear plan for further growth.
What We Offer- Competitive base salary and meaningful performance incentives.
- Full-time W-2 employment.
- Opportunity to directly influence a growing company's marketing strategy.
- Access to existing content, advertising accounts, marketing technology, and sales resources.
- Direct collaboration with executive leadership.
- Significant autonomy, accountability, and opportunity for advancement.
To ApplyPlease submit your resume and a brief explanation of two or three campaigns you personally managed, including advertising budgets, results, and your specific contributions.
We are especially interested in candidates who can demonstrate measurable improvements in qualified lead generation, customer acquisition efficiency, and sales pipeline-not just traffic or follower growth.
