Job DescriptionAs the Senior Digital Experience Manager, you will lead the digital strategy, business vision, and user experience for our member-facing digital policy-management products, our mobile app and online member portal. In this role, you will define what features to build to achieve key business and member growth outcomes, partnering closely with a dedicated Technical Product Ownership team that manages technical delivery and sprint execution.
Sitting within the Member Marketing team, this strategic role bridges member insights, lifecycle strategy, UI/UX design, and cross-functional business priorities. You will act as the executive business sponsor for the mobile application, ensuring it serves as a best-in-class, high-engagement platform for pet parents to manage policies, submit claims, and interact with our brand.
This position is open to candidates in the Seattle, WA area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.
Key Responsibilities & Essential Functions1. Mobile App Feature Strategy & Business Ownership- Mobile Business Strategy: Serve as the primary business owner for the mobile app, establishing long-term product vision, feature roadmaps, and strategic priorities tied directly to business growth, member engagement, and retention.
- Business Requirements & Scoping: Define member-facing feature concepts, translate business goals into clear user stories and business requirements, and articulate product goals to business and technical partners.
- In-App Lifecycle & Growth: Design and optimize in-app user experience, messaging, push notifications, onboarding flows, and self-service feature adoption.
- Feature Value & Innovation: Identify new mobile-first features that improve member satisfaction and drive operational efficiency.
2. Technical Product Partnership & Delivery Alignment- Strategic Tech Partnership: Partner closely with Technical Product Managers and Engineering leads who own the technical backlog, sprint planning, development velocity, and system architecture.
- Prioritization & Acceptance: Own business-level feature prioritization, working with Technical Product Owners to refine backlogs and validate that delivered features satisfy business requirements and UX standards.
- UAT & Go-to-Market Readiness: Lead User Acceptance Testing (UAT) from a business and member-experience perspective, ensuring go-to-market readiness, campaign alignment, and launch communications across marketing channels.
3. Team Leadership & Digital Ecosystem Alignment- People Management: Direct, mentor, and empower the Digital Experience Manager. Oversee their work across web portal front-end operations, CMS content updates, and cross-departmental requests.
- Holistic Digital Strategy: Ensure business and user experience alignment between the Mobile App and the web-based Member Portal to create a cohesive, frictionless member journey.
- Cross-Functional Stakeholder Alignment: Act as the primary business advocate to Legal, Compliance, Claims, and Creative teams, ensuring mobile initiatives comply with regulatory requirements while optimizing user experience.
4. Analytics, Performance & Business Outcomes- KPI & Success Measurement: Define and own key business metrics for the app (e.g., active user growth, feature adoption rates, claim submission funnel completion, store ratings, and operational cost savings).
- Reporting & Executive Insights: Build and deliver executive-level performance reporting using GA4 and app analytics platforms to track ROI and justify roadmap investments.
- Optimization & Research: Utilize user feedback, session recordings, and A/B testing insights to drive continuous feature refinement and friction reduction.
QualificationsEducation & Experience- Education: Bachelor's degree in Business, Marketing, Digital Product Management, or related field.
- Experience:
- Minimum 7+ years of digital strategy, marketing, or digital product management experience.
- 3+ years in a product/business ownership role for native Mobile Apps (iOS & Android), defining product vision and feature roadmaps.
- Proven track record partnering with Technical Product Managers, Engineering leads, and Agile teams to deliver mobile features.
- 2+ years of direct people management experience.
- Strong expertise in product analytics (e.g., GA4, Mixpanel, Amplitude, or App Store Connect).
- Experience with multi-language/localization management in digital touchpoints.
- Insurance, fintech, pet health, or subscription services experience is a strong plus.
Skills, Knowledge & Abilities- Strategic Business Vision: Ability to translate business growth targets and customer insights into prioritizable digital capabilities and multi-quarter roadmaps.
- Technical-Business Translation: Skilled at bridging business needs with technical possibilities, articulating clear user value without needing to manage daily sprint execution.
- Cross-Functional Leadership: Exceptional stakeholder management skills; adept at influencing matrixed teams across Marketing, Technology, Claims, and Legal.
- Analytical & Data-Driven: Comfort evaluating digital funnels, user retention metrics, and qualitative feedback to guide strategic investments.
- Member Advocacy: Passionate about designing simple, empathetic user experiences for pet parents during moments of need.
Compensation:- The base salary range for this position is $115,000 - $135,000 USD on a full-time schedule.
- Along with base salary, Trupanion employees may be eligible for monthly bonuses.
- We want all employees to be invested in Trupanion's success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.
QualificationsAdditional InformationBenefits and Perks:- Full medical, dental, and vision benefits at no cost to the employee
- Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
- Five-week sabbatical after five years of employment
- Open, casual, pet-friendly, and fun office environment
- Free medical health insurance for your pet (1 dog or cat)
- Paid time off to volunteer at nonprofit organizations
- Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.
For more information about Trupanion, visit https://trupanion.com/about
Learn more about how Trupanion has revolutionized our industry and the reimbursement model: https://www.youtube.com/watch?v=vdWZ4KHiPTQ
