The Senior Demand Planner plays a critical role within the Integrated Business Planning cycle, leading the development and execution of demand forecasts across product categories and distribution channels. This role owns material-level forecasting and drives alignment between demand plans and Brand financial targets.
Partnering closely with cross-functional teams, the Senior Demand Planner leads the forecasting process, ensuring assumptions are aligned, insights are actionable, and outcomes support both operational execution and business performance.
Primary Duties:Cross-Functional Collaboration- Partner with Sales, Marketing, Finance, Supply Chain, and Operations to align on demand assumptions and forecast outcomes
- Support planning and S&OP / IBP processes by clearly communicating forecast changes, risks, and drivers
- Present demand insights and recommendations in a clear, structured, and data-driven manner
Forecasting & Demand Analytics- Develop and maintain demand forecasts across multiple time horizons using statistical forecasting methods , market inputs, historical sales data and order book analysis
- Design, test, and refine forecasting approaches, including baseline demand modeling, seasonality analysis, and trend adjustment
- Monitor forecast accuracy and bias, investigate root causes of forecast error, and implement corrective actions
- Apply appropriate forecasting methodologies by product, customer, channel, or segment based on demand behavior
Model Building & Deployment- Build, maintain, and enhance forecasting models within demand planning systems and analytical tools
- Translate statistical model outputs into operational forecasts aligned with planning and supply processes
- Define and document assumptions, methodologies, and limitations to ensure forecast transparency and repeatability
- Partner with technology and planning teams to improve forecasting tools, system parameters, and automation
Market & Business Integration- Incorporate qualitative inputs such as promotions, pricing actions, market dynamics, and product lifecycle events into forecasts
- Evaluate the impact of demand drivers and external signals on forecast performance and planning risk
- Provide scenario analysis and sensitivity views to support decision-making under uncertainty
Continuous Improvement- Drive improvements in forecast accuracy, model robustness, and planning efficiency through ongoing analysis and learning
- Identify opportunities to standardize best practices, improve forecast governance, and reduce manual effort
- Serve as a technical thought partner and mentor to other planners and analysts
- Perform duties consistent with the Company's AAP/EEO goals and policies.
- Perform other duties as required/assigned by manager.
Knowledge, Skills, & Abilities Required: - Bachelor's degree in Supply Chain, Operations Research, Statistics, Economics, Data Science, Engineering, or a related quantitative field
- 2-4 years of experience in demand planning, forecasting, or advanced supply chain analytics roles
- Strong understanding of statistical forecasting methods, including time-series analysis and regression-based approaches
- Advanced Excel skills for large datasets, modeling, and validation
- Experience using demand planning or forecasting platforms (e.g., SAP IBP, Blue Yonder/JDA, Oracle Demantra, Kinaxis, or similar)
- Demonstrated ability to analyze forecast performance, diagnose issues, and improve results over time
Working Conditions:Normal office environment. Some travel may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
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