Position SummaryReporting to the Head of Marketing, the Senior Demand Generation Manager is responsible for owning net new pipeline for mid-market and enterprise accounts, with a real account-based motion built in from the start. You run webinar, email, paid, website, and event channels as one connected engine, and you're measured on the pipeline that comes out of it, not the campaigns you ship. You partner closely with product marketing and content, manage our external paid digital acquisition agency, own the events team, and build a tight daily working relationship with sales development, which sits in the revenue organization.
This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed.
This is a full-time, permanent position based out of our Vancouver or San Diego office on a hybrid model (3 days per week in-office). Candidates outside these locations may be considered for a fully remote arrangement within North America.
What You'll Be Doing- Own integrated demand generation and account-based marketing strategy and execution across webinar, email, paid, website, and event channels, for net new mid-market and enterprise acquisition.
- Co-own the acquisition funnel target with sales, tracking it daily and partnering with sales development leadership to convert demand into qualified pipeline.
- Build and maintain attribution and lead scoring in partnership with marketing operations, reporting weekly and monthly on acquisition pipeline performance, and make program and channel decisions, including cutting what isn't earning its spend.
- Lead the events team, with a mandate to make it a pipeline-accountable function across net new and, with Lifecycle, expansion-focused events.
- Manage the external paid digital acquisition agency relationship and its performance, and own messaging, assets, and ideal customer profile definition in partnership with product marketing and content.
- Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools.
- Build and direct AI-enabled workflows across campaigns, targeting, and personalization, reviewing outputs against pipeline results before scaling them.
What You'll Bring- Bachelor's degree in marketing, business, or a related field, or equivalent experience.
- 8+ years in B2B SaaS demand generation or growth marketing, selling specifically into mid-market and enterprise accounts. Self-serve or small business motion alone won't translate here.
- Strong cross-functional operating skill with sales, product marketing, content, and marketing operations.
- Comfort operating in both enterprise buying committees and faster-moving mid-market cycles, with a clear point of view on running each differently.
- A track record of building a demand generation and account-based marketing strategy from the ground up, including account selection, segmentation, and investment prioritization, not just executing against an existing playbook.
- Experience co-owning a pipeline or revenue number with sales, including the strategic tradeoffs that come with it.
- Hands-on fluency building and defending attribution and lead-scoring models.
- Experience managing an agency relationship with real performance accountability.
- Experience with the following tools/technology: Marketo and Salesforce, at a working-knowledge level.
- A demonstrated use of AI that drove a growth outcome, such as a workflow, test, or targeting model you built or directed and that others on your team adopt, with results to show.
Nice to Have- Background in fintech, identity, compliance, or another regulated B2B category.
- Direct experience with an account-based marketing platform such as Demandbase, 6sense, or a comparable tool.
- Experience with go-to-market engineering tools like Clay, or building no-code automations that connect CRM, enrichment, and outbound systems.
Interview ProcessAt Trulioo, we strive to create an interview experience that is transparent, engaging, and respectful of your time. Our process is designed to help us learn more about your skills and experience while giving you insight into our team, culture, and the impact of the work we do.
Here's what you can expect throughout the interview process:
- Recruiter Interview: 30 minutes
- Hiring Manager Interview: 45-60 minutes
- Panel/Assignment/Presentation: 60 minutes
- Final Leadership Interview: 30-45 minutes
