Senior Data Scientist, Marketing Science

Fora Travel

$130K — $185K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in growth data science or marketing science, preferably at consumer companies.
  • Deep experience in marketing measurement techniques like incrementality testing and causal inference.
  • Proficient in SQL; familiarity with Python or similar scripting languages is a plus.
  • Hands-on experience with modern cloud data stacks like BigQuery and data modeling best practices.
  • Familiarity with LLM tools for analytics and prototyping.

Responsibilities

  • Drive quantitative rigor in measuring marketing performance.
  • Design and analyze incrementality experiments and holdouts.
  • Collaborate with acquisition and lifecycle teams to test new growth channels.
  • Own attribution and media mix modeling processes.
  • Model customer value and retention to enhance targeting.
  • Mentor peers and contribute to establishing best practices within the data team.

Benefits

  • Unlimited vacation policy.
  • Comprehensive health insurance options, including fully covered alternatives.
  • Dental and vision insurance coverage.
  • Memberships to wellness programs like Wellhub.
  • 401k plan with company matching contributions.
  • Commuter benefits provided.
  • Opportunity for stock options.
Full Job Description
About The Role

Fora is hiring a Senior Data Scientist to help us scale our marketing and growth initiatives. As our GTM organization grows, we're looking for someone to refine how we measure incrementality and run experiments to help us scale acquisition, engage users, and drive growth across the entire customer lifecycle.

This is a foundational role on the Data Science & Analytics team. You'll operate as a strategic partner to Growth leadership, helping drive decisions around channel investments, funnel optimization, lifecycle strategy, and sales motions.
Key Responsibilities
  • Drive quantitative rigor in marketing performance measurement
  • Design and analyze incrementality experiments, including geo tests, holdouts, and lift studies
  • Partner with customer acquisition, lifecycle, and membership teams to test new channels and shape growth strategy
  • Own attribution and media mix modeling to guide where the next marketing dollar gets invested
  • Model customer value, propensity, and retention to sharpen customer targeting and personalization
  • Raise the bar across the data team - mentor peers, establish best practices, and shape the team's processes, tools, and standards
Requirements
  • 5+ years in growth data science, marketing science, or consumer analytics. Experience at consumer or marketplace companies preferred.
  • Deep marketing measurement experience - incrementality testing, experiment design, causal inference, attribution, and media mix modeling.
  • Experience building machine learning models and putting them into production.
  • Advanced SQL skills are essential. Proficiency in Python or another scripting language preferred.
  • Hands-on experience with a modern cloud data stack (e.g. Airbyte, BigQuery, dbt, Hex, Omni, or equivalents) and data modeling best practices.
  • Experience using LLM tools (e.g. Claude Code, Cursor, OpenAI Codex) to accelerate analysis and prototyping.
  • Strong communication and storytelling skills.
  • Deeply curious with a drive to learn.
  • Pragmatic. Looking for real world business impact, not a science project.
  • A collaborative and empathetic mindset with experience supporting and leveling up your peers.
Compensation

Compensation for this role varies based on experience, with an indicative range of $130K-$185K + equity. Final compensation will depend on the level at which the candidate is hired, as we're considering multiple levels for this role.
  • Unlimited vacation
  • Health Insurance (including an option completely covered by Fora HQ)
  • Dental & Vision Insurance
  • Wellhub Memberships
  • 401k plan with company match
  • Commuter Benefits
  • Supplemental Life Insurance
  • Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

Similar Jobs

More Jobs at Fora Travel

More Business Services Jobs

Find similar Senior Data Scientist, Marketing Science jobs: