In this role, you will have the opportunity to:- Build data products and algorithms that optimize marketing performance-including budget allocation, targeting strategies, and campaign optimization across multiple channels
- Design and implement measurement strategies for marketing initiatives, including attribution modeling, incrementality analysis, and multi-touch attribution
- Drive marketing strategy through data insights, A/B testing, and causal inference methodologies to maximize ROI on marketing spend
- Develop and maintain analytics pipelines and data infrastructure, working collaboratively with data engineers and other data scientists
- Conduct exploratory analysis to identify growth opportunities, understand customer behaviour, and optimize marketing tactics
- Provide business-as-usual analytics support including reporting, dashboards, and ad-hoc analysis for marketing stakeholders
- Leverage AI tooling to handle operational tasks efficiently and focus your expertise on high-impact strategic problems
- Partner with ad platforms (Google, Meta, etc.) and internal engineering teams to ensure robust tracking, data integration, and measurement capabilities
- Take ownership and ship it-continuously look for the simplest, most effective way to approach challenges; Occam's razor is your friend
- Work where you are (while our Canadian offices are located in Toronto, we are a remote-first workforce and you can join from anywhere in Canada!)
Skills we are looking for:- Understanding of digital marketing mechanics including attribution, ad platforms, tracking, and conversion optimization
- Experience working with lifecycle data, understands various of ways of reaching out to new/existing customers and how they fit together holistically
- Strong technical skills in Python and SQL with experience building production-quality code
- Proven track record in algorithm development, optimization problems, or building data-driven decision systems
- Strong foundation in causal inference, A/B testing, and experimental design
- Excellent communication skills and ability to translate complex technical concepts for non-technical stakeholders
- Demonstrated ownership as the data DRI on complex projects end to end, with proactive understanding of business context and how cross-functional teams build systems together
We are looking for someone who:- Can use AI effectively to increase efficiency and depth of the work, while still providing the strategic guidance and critical thinking
- Has full-stack data science experience, comfortable with everything from dashboards and reporting to sophisticated algorithm development
- Can contribute to strategic direction in marketing analytics from day one with minimal ramp-up time
- Thrives in a collaborative, multi-faceted environment with ongoing alignment across stakeholders and data team members
- Is passionate about measurement and understanding what drives business outcomes, navigating the complexities of attribution and incrementality
- Ideally has worked at larger-scale tech companies that develop internal analytics and optimization systems
- Adjusts quickly to changing priorities and effectively manages complexity in a fast-paced growth environment
- Values simplicity and pragmatism, knows when to build sophisticated solutions and when a simpler approach will suffice
- Is eager to teach and learn. We value making each other successful!
- Is a lifelong learner who's constantly seeking feedback to continue improving their craft
Why you'll love this role:- High visibility, high impact: Your work directly affects Wealthsimple's growth bottom line and influences strategic marketing decisions
- Diverse technical challenges: Develop expertise across measurement, A/B testing, causal inference, machine learning, and algorithm development
- In-demand skill set: Build valuable skills in marketing analytics and optimization that are highly sought after in the tech market
- Strategic domain ownership: Own a key pillar of Wealthsimple's growth strategy and build deep expertise in a lasting problem space
- AI-enabled efficiency: Leverage cutting-edge AI tooling to amplify your impact and focus on the most strategic challenges
Why Wealthsimple?🌸 Top-tier health benefits and life insurance
Long-term group savings with employer match, through Wealthsimple for Business
20 vacation days, 4 wellness days, and unlimited sick and mental health days per year*
90 days away: work outside Canada for up to 90 days per year*
Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS
We are a hybrid team with over 1,500 employees across North America. The people are one of the best parts of working here: you'll collaborate with incredibly talented, curious, and driven teammates who are deeply committed to doing great work.
*Unlimited paid sick days, Wellness Days and the 90 day away program do not apply to certain roles.
