OverviewThe Senior Data Analyst will transform complex data into actionable insights that drive sales, product growth, and marketing strategy and operates within the Bank to ensure alignment with executive priorities, while maintaining a strong partnership with IT.
This postion is located on site at our Corporate Offices in Oak Creek, WI.
Responsibilities
- Lead, mentor, and empower a high-performing team of data analysts, fostering continuous improvement and accountability.
- Oversee end-to-end analytics delivery, including sales analytics, customer insights, product penetration, marketing channel analysis, and campaign performance.
- Guide the development of predictive models, forecasting, segmentation, and advanced analytics to drive business growth and revenue opportunities.
- Ensure the creation and upkeep of interactive dashboards, automated reports, and actionable insights for all stakeholders.
- Uphold rigorous standards in data quality, validation, and disciplined change tracking across analytics and reporting.
- Synthesize internal and external data, including economic, competitive, and market trends to drive strategy, product, sales, and marketing decisions.
- Collaborate cross-functionally with Executive Leadership, IT, Sales, Product, and Marketing to transform business questions into analytical solutions.
- Prepare and deliver clear, story-driven insights and recommendations to senior leadership and stakeholders.
- Represent the analytics team on the Architectural Review Board (ARB), upholding data standards, governance, and security.
- Support strategic planning and decision-making through data-driven intelligence.
Qualifications
Education & Experience
- Bachelor’s degree in Data Analytics, Statistics, Business Intelligence, Marketing, Economics, or a related field (Master’s preferred).
- 5+ years of data analytics experience, ideally in financial services, banking, or a sales/marketing environment.
- Demonstrated ability to generate actionable insights that drive business outcomes.
Technical Skills
- Advanced proficiency with BI and data visualization tools (e.g., Power BI, Tableau).
- Advanced proficiency with Altryx.
- Strong SQL skills and experience with large datasets.
- Proficient in analytical and statistical tools (e.g., Python, R, SAS).
- Solid understanding of CRM and marketing analytics platforms.
- Experience with .Net development.
- Experience with forecasting, segmentation, and advanced analytics techniques.
Soft Skills
- Strong business acumen and strategic mindset.
- Excellent communication and presentation skills.
- Able to explain technical concepts to non-technical audiences.
- Curious, proactive, and insight-driven.
Preferred Qualifications
- Experience in banking, financial services, or regulated industries.
- Proven success improving sales through analytics.
- Ability to evolve the analytics function and potentially lead a team.
Why Join Us:
- Community Impact: Be part of a local bank deeply rooted in community values, contributing to the growth and prosperity of our neighborhoods.
- Innovation: Embrace a dynamic and evolving work environment that encourages fresh perspectives and continuous learning.
- Career Growth: Unlock future opportunities for personal and professional development as you navigate through our Pathways for Success.
- Celebration of Success: Join a team that values and celebrates individual and collective achievements.
- Work Life Balance: No early mornings or late nights, enjoy a predictable schedule with major holidays off.
- Great Employee Benefits that start on the 1st of the month after your hire date!
- Part-Time:
- 401(k) with company match**
- Up to 20 hours of paid vacation after 6 months
- Full-Time:
- 401(k) with company match**
- Tuition reimbursement
- Medical, dental, and vision coverage
- Paid vacation and more!
