As a
Senior Customer Lifecycle Marketing Specialist at Lytx, you will play a critical role in driving renewals and advocacy within our customer base. You are a strategic, results-driven marketer who develops and executes campaigns that engage customers throughout their customer lifecycle, from company updates to surprise and delight to product adoption to long-term loyalty and advocacy. By building strong partnerships aligned with sales and customer success teams and clients themselves, you will deepen relationships to deliver measurable impact on revenue and retention.
You'll Get To: - Develop a deep understanding of client goals, industry dynamics, and business objectives to identify marketing opportunities aligned with Lytx's strategy.
- Design and execute customer marketing campaigns and programs that support the full customer lifecycle, including product adoption, advocacy, and retention as well as deal acceleration.
- Partner closely with internal teams (i.e. Sales, Customer Success, Strategic Accounts, Training, RevOps, other marketing teams, etc) to ensure marketing efforts directly support organizational priorities and revenue goals.
- Partner with the events team to plan and execute customer-facing events as a key channel, including client conferences, Customer Advisory Boards, and customer roundtables, and more.
- Planning and execution support for Lytx's annual conference, including venue agenda and speaker management, budget, registration, sponsorships, and on-site production.
- Own and optimize an advocacy program to support customer retention, new growth, and Lytx's pulse on the market through various program elements, including an executive-level advisory board, advocate engagement, and acts of advocacy.
- Monitor campaign performance, analyze results, and optimize efforts to improve ROI and meet pipeline and retention goals.
- Contribute to a culture of continuous improvement and accountability through experimentation, feedback, and iteration.
What You Need:- 5+ years of B2B marketing experience; SaaS experience strongly preferred
- Minimum of 2 years in customer marketing, lifecycle marketing, or advocacy roles
- Experience partnering directly with sales and customer teams, with a strong understanding of how marketing supports sales priorities at each segment
- Proven track record building and executing customer advocacy, reference programs, or growth campaigns
- Hands-on experience designing programs that support customer retention, product adoption, and account expansion
- Proficiency with marketing technologies, such as 6sense, Marketo, and Salesforce
Benefits:
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is:
$92,000.00 - $116,000.00
