JOB SUMMARY:
The Senior Specialist is a key member of the CRM and Personalization team within the marketing organization and plays a key role in driving customer engagement, retention, and lifetime value by leading CRM and Personalization initiatives with a proactive, ownership-driven approach. This role ensures successful execution of campaigns and requires strong project management skills, curiosity to explore new solutions, and a problem-solving mindset to optimize customer communication strategies. The ideal candidate is self-motivated, eager to learn, and takes initiative to improve processes, enhance personalization, and deliver meaningful customer experiences that drive business results.
KEY DUTIES AND RESPONSIBILITES:
- Project Ownership & Execution: Lead CRM and Personalization projects from initiation to completion, ensuring timely and accurate execution, clear communication, and alignment with business goals.
- Campaign Execution: Oversee the development and deployment of CRM marketing campaigns, including email, SMS, push notifications, and other digital channels.
- Problem-Solving & Innovation: Tackle challenges with a solution-oriented mindset, leveraging data and cross-functional collaboration to drive continuous improvement in CRM programs.
- Process Improvement: Identify inefficiencies in CRM operations and proactively implement enhancements to improve scalability and effectiveness.
- Performance Tracking & Reporting: Monitor key CRM KPIs, provide insights on campaign performance, and recommend data-backed optimizations.
EDUCATION AND EXPERIENCE:
EDUCATION: Bachelors/4 Yr Degree
YEARS OF RELEVANT WORK EXPERIENCE: 5+ years
YEARS OF MANAGEMENT EXPERIENCE: NA
SPECIFIC KNOWLEDGE AND SKILLS:
- Bachelor's degree in marketing, Business, Data Analytics, or a related field.
- 5+ years of experience in CRM, lifecycle marketing, or related fields.
- Proactive self-starter who takes ownership and drives initiatives forward with minimal oversight.
- Strong problem-solving skills with the ability to navigate ambiguity and find creative solutions.
- Strong project management skills with the ability to handle multiple initiatives simultaneously.
- Excellent communication and collaboration skills to work across teams.
- Experience in retail, e-commerce, or a subscription-based business model.
- Comfort working with data, drawing insights, and making decisions based on KPIs.
- Strong communication and collaboration skills, with the ability to influence and align cross-functional partners.
This job description is intended to describe the general nature and level of the work being performed by the individuals assigned to this job. This is not an exhaustive list of all duties and responsibilities. Management reserves the right to amend and change the duties and responsibilities of this job to meet business and organizational needs, as necessary.
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