5+ years in creative strategy for performance or growth marketing
Hands-on experience with paid social and/or paid search
Skilled in developing creative briefs and testing frameworks
Strong data fluency with creative analytics tools
Familiarity with platform-specific creative best practices
Understanding of CRO principles and landing page strategy
Excellent communication skills for diverse audiences
Proficient in building structured improvement processes
Responsibilities
Own creative strategy and experimentation across growth marketing channels
Develop insight-driven creative briefs for the creative team
Translate performance gaps into testable creative hypotheses
Build and maintain a structured creative testing roadmap
Design experiments with clear A/B or multivariate structures
Document creative learnings to enhance institutional knowledge
Identify message-match gaps between ads and landing pages
Benefits
Competitive salary and performance-based bonuses
15 days of accrued PTO plus 10 company holidays annually
Comprehensive healthcare, dental, and vision plans
Discounts on attractions, events, and shows through TicketsAtWork
Monthly reimbursement for beauty and wellness services
Monthly stipend for food and DoorDash DashPass subscription
Opportunities for professional growth and education reimbursement
401k with 4% matching and optional life insurance
Access to on-site gym and recreational facilities
Full Job Description
What you'll Be Doing: We're looking for a Sr. Creative Strategist to own creative strategy and experimentation across our growth marketing channels. This is a high-impact, cross-functional role that sits at the intersection of performance data, creative direction, and conversion strategy.
Our paid search and paid social channels are growing, and we have a talented creative team ready to execute - what we're missing is the strategic layer in between: someone who can look at what the data is telling us, turn it into sharp creative briefs and hypotheses, and build a testing infrastructure that makes us smarter over time. You'll also bring a CRO lens to how we think about the landing page experience - not building or editing pages, but ensuring our strategy from ad impression to conversion is intentional and informed by where traffic is coming from.
This is a partner role. You'll work closely with our paid channel leads and creative team to elevate the quality and effectiveness of everything we put in market.
*This role is based onsite in Pleasanton, CA Monday through Friday*
Compensation
Base Annual Salary: $135,000 - $156,000
Annual Bonus: Up to 10%
Your Impact:
Creative Strategy & Briefing
Develop insight-driven creative briefs that give our creative team clear direction on concept, message, format, audience, and channel - so they can execute without ambiguity
Own the creative strategy across paid channels (Meta, TikTok, YouTube, Google, etc.), ensuring every asset has a clear rationale tied to performance goals
Partner closely with paid search and paid social channel leads to understand performance gaps and translate them into testable creative hypotheses
Synthesize competitive creative trends, platform-specific best practices, and audience signals to continuously sharpen our creative approach
Serve as the connective tissue between performance data and creative execution - bridging what the numbers say and what gets made
Experimentation & Testing
Partner with paid channel leads to build and maintain a structured creative testing roadmap - prioritizing hypotheses, defining success metrics, and translating results into learnings the team can act on
Design experiments across ad creative variables (copy, hook, format, visual, CTA) with clear A/B or multivariate structures
Own the creative learnings repository - documenting what works, what doesn't, and why - so institutional knowledge compounds over time
Collaborate with channel managers to ensure tests are set up cleanly, measured correctly, and applied consistently across campaigns
Landing Page Strategy (CRO)
Develop LP testing recommendations based on traffic source, audience intent, and funnel stage - without owning page creation or editing
Identify message-match gaps between ad creative and landing page experience, and surface prioritized CRO opportunities to the right stakeholders
Apply CRO principles to how we think about the full journey from ad click to conversion, ensuring our strategy accounts for where users are coming from and what they expect to find
Cross-Functional Partnership
Act as a strategic partner to paid channel managers and the creative team - aligning on priorities, sharing learnings, and moving work forward efficiently
Present creative strategies, test results, and recommendations clearly to marketing leadership and cross-functional stakeholders
Contribute to a culture of experimentation and continuous improvement across growth marketing
What you Bring:
5+ years of experience in creative strategy for performance or growth marketing, with hands-on experience across paid social and/or paid search
Proven ability to develop creative briefs and testing frameworks that drive measurable improvements in paid campaign performance
Strong data fluency - you're comfortable pulling from creative analytics tools and translating performance signals into strategic direction on your own
Deep familiarity with platform-specific creative best practices across Meta, TikTok, YouTube, and/or Google
Working knowledge of CRO principles and landing page strategy - you understand how traffic source and audience intent should shape the page experience, even if you're not the one building it
Excellent communicator who can present findings and recommendations clearly to creative teams and non-marketing stakeholders alike
A bias for systems and structure - you build processes that make the team smarter over time, not just solve for the immediate problem
Comfortable operating in a cross-functional environment where influence without direct authority is the norm
Experience in SaaS, marketplace, or B2B2C environments is a plus
Why You'll Love Working Here: 💖
Attractive Compensation & Performance Bonuses: Enjoy a competitive salary paired with performance-based bonuses
Generous PTO: 15 accrued days, plus 10 company holidays annually.
Health & Wellness: Comprehensive healthcare, dental, and vision plans for you and your family.
Exclusive Perks: Discounts on attractions, theme parks, shows, sports events, movies, hotels, and more through TicketsAtWork. 🎟
Beauty Perks: $30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments. 💅
Food Perks: $50 monthly stipend for our onsite microkitchen and a complimentary DoorDash DashPass subscription. 🍽
Growth Opportunities: College Assistance Reimbursement, access to EAP & Work/Life Programs, and a LinkedIn Learning account.
Financial Security: 401k program with 4% matching and optional life/supplemental insurance.
Stay Active: Access to our on-site gym, flavored water dispenser, and basketball court to keep you fit and energized! 🏀
