Royal Caribbean Group

Senior Counsel, Sales and Marketing

Royal Caribbean Group • $150K — $180K *
Miami, FL 33186In-Person
Legal & Accounting
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • J.D. from an accredited law school and active membership in good standing with the Florida Bar or a comparable State Bar; must be qualified for admission as Authorized House Counsel in Florida.
  • 7-9 years of experience supporting sales and marketing functions, including 5 years as in-house counsel at a large consumer-facing brand or similar organization.
  • Expertise in U.S. federal and state consumer protection laws, as well as FTC guidelines and advertising self-regulatory standards.
  • Strong understanding of marketing law, right of publicity, and intellectual property issues in the travel sector.
  • Proven ability to lead cross-functional legal strategy discussions and collaborate across jurisdictions.
  • Experience managing legal teams and advising on high-impact B2C initiatives.

Responsibilities

  • Serve as the strategic legal lead for consumer sales and marketing initiatives across the Americas.
  • Act as primary legal advisor on consumer law matters, including federal and state regulations.
  • Lead discussions with business leaders to identify legal risks and develop compliance strategies.
  • Oversee development and governance of guest-facing terms and policies for regional and global consistency.
  • Guide legal strategies for marketing, e-commerce, and social media initiatives.
  • Monitor legal developments in consumer law and provide strategic recommendations to stakeholders.
  • Collaborate with global counterparts to ensure alignment on consumer-facing legal issues.

Benefits

  • Collaborative work environment with cross-functional teams.
  • Opportunity to work in a dynamic and innovative industry.
  • Direct involvement in high-impact consumer initiatives.
  • Chance to provide thought leadership on emerging legal trends in travel and marketing.
Full Job Description
The Royal Caribbean Group's Global Legal Team has an exciting career opportunity for a full-time Senior Counsel, Sales and Marketing reporting to the Assistant General Counsel, Marketing.

The position is onsite and based in Miami, Florida.

The position is also not eligible for work authorization sponsorship.

Position Summary:

The Senior Counsel, Sales and Marketing is responsible for supporting the consumer sales, trade and marketing functions across all Royal Caribbean Group brands throughout the Americas-including the US, Canada, Latin America, the Caribbean and South America. Reporting to the Senior Director, Associate Counsel - Global Sales and Marketing, this role will work closely with other colleagues in the Legal Department to ensure strategic cross-border alignment.

Essential Duties and Responsibilities:

  • Serve as the strategic legal lead for consumer sales, travel partner, and marketing initiatives across the Americas-including the U.S., Canada, Latin America, the Caribbean, and South America-by partnering with cross-functional teams to shape and execute business strategies that align with consumer protection laws and regulatory frameworks.
  • Act as the primary legal advisor on consumer law matters in the Americas, providing actionable, business-oriented guidance on U.S. federal and state regulations, FTC rules, CAN-SPAM, CASL, COPPA, and advertising industry standards.
  • Lead strategic discussions with regional business leaders to proactively identify legal risks and develop compliance strategies for B2C programs, including pricing, bundling, loyalty, promotions, and customer engagement.
  • Oversee the development and governance of guest-facing terms and policies-including the passenger ticket contract and purchase terms-with a focus on regional expertise and global harmonization.
  • Guide the legal approach to marketing, advertising, e-commerce, and social media initiatives, ensuring alignment with consumer protection laws and brand integrity.
  • Monitor and interpret legal and regulatory developments in consumer law across the Americas, translating them into practical guidance and strategic recommendations for internal stakeholders.
  • Collaborate with global Legal Department counterparts to ensure consistency in legal strategy and cross-border alignment on consumer-facing issues.
  • Provide thought leadership on emerging consumer law trends and their impact on the cruise and travel industry, including digital marketing, influencer partnerships, and customer experience innovation.
  • Advise on the intersection of artificial intelligence and consumer law, including the use of AI in marketing, personalization, customer service, and data-driven decision-making, with a focus on transparency, fairness, and regulatory compliance.
  • Support enterprise-wide initiatives by advising on legal implications of new product offerings, promotional campaigns, and customer-facing programs, with a focus on risk mitigation and regulatory compliance.
  • Manage multiple strategic initiatives simultaneously with responsiveness, sound judgment, and a deep understanding of the business and legal landscape.
  • Build and maintain relationships with internal stakeholders, external stakeholders and regulators.


Qualifications:

  • J.D. from an accredited law school and active membership in good standing with the Florida Bar or a comparable State Bar; must be qualified for admission as Authorized House Counsel in Florida.
  • Minimum of 7-9 years of legal experience supporting sales and marketing functions, including at least 5 years as in-house counsel at a large consumer-facing brand or similar organization, with 3 years in a leadership or strategic advisory role-preferably within the travel, hospitality, media, or entertainment industries.
  • Demonstrated expertise in U.S. federal and state consumer protection laws, FTC guidelines, CAN-SPAM, CASL, COPPA, and advertising self-regulatory standards.
  • Strong understanding of marketing and advertising law, right of publicity and privacy, and intellectual property issues relevant to the travel and hospitality sectors.
  • Proven ability to lead cross-functional legal strategy discussions and collaborate across jurisdictions and time zones.
  • Experience managing legal teams and advising on complex, high-impact B2C initiatives.
  • Familiarity with entertainment industry practices, including working with agents, managers, and outside counsel, is a plus.
  • Strategic thinker with a practical, business-oriented approach to legal problem-solving.


Financial Responsibilities:

  • Oversee outside counsel engagements across multiple jurisdictions, ensuring alignment with strategic priorities and cost-efficiency goals.
  • Manage legal budgets related to sales, marketing, and consumer law matters, including forecasting, tracking, and reporting to ensure fiscal discipline and value delivery.
  • Evaluate external legal spend and performance metrics to inform resource allocation, optimize vendor relationships, and support enterprise-wide financial planning.


Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

#LI-MP1

About Royal Caribbean Group

Royal Caribbean Group is a cruise vacation company with a global fleet of 63 ships traveling around the world. The company provides celebrity cruises and silversea cruises. Royal Caribbean Group was established in 1968 in Miami, Florida.

Royal Caribbean Group Careers

There has never been a more exciting time to explore job opportunities with Royal Caribbean Group, a leader in the global cruise industry known for innovation and excellence.

Work You’ll Do

Join Royal Caribbean Group's dynamic team to help redefine the travel experience for millions of guests worldwide. The company's commitment to growth and leadership in the cruise industry offers a unique platform for professionals to advance their careers. Transform the future of travel with Royal Caribbean Group, where diversity, innovation, and a passion for service converge to create extraordinary vacation experiences. Lead in a market where skills in technology, customer service, and operational excellence are prized. Royal Caribbean Group stands at the forefront of the travel industry, offering team members unparalleled opportunities for career advancement. Work alongside a global team of professionals dedicated to pioneering new paths in the cruise sector. Royal Caribbean Group fosters a culture of innovation and leadership, making it an ideal workplace for those aiming to make a significant impact.

Royal Caribbean Group Professional Pathways

The team is actively building a robust professional network, inviting individuals to master their career journey in the vibrant world of cruise travel.

Do Innovative Work

Engage with a diverse team at Royal Caribbean Group—professionals dedicated to reshaping the future of travel through continuous innovation and a deep understanding of the global travel market.

Drive Innovation and Leadership

Deliver targeted solutions and exceptional guest experiences by leveraging deep industry knowledge and a commitment to innovation that’s second to none.

Be Part of a Great Team

Join a workforce that thrives on collaboration and diversity. Royal Caribbean Group offers a variety of job opportunities that harness the capabilities of its expansive global network.

Future-proof Your Career

Royal Caribbean Group provides a wealth of opportunities for personal and professional development, supported by comprehensive training programs and a commitment to promoting from within.

Explore

Discover how Royal Caribbean Group is leading the way in employee satisfaction and guest service, setting new standards in the cruise industry.

The Royal Caribbean Group Advantage

With a focus on diversity, leadership, and professional growth, Royal Caribbean Group helps team members navigate their careers in an ever-evolving industry. The company's global scale and commitment to innovation offer unmatched opportunities for career advancement.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Royal Caribbean Group looks for passionate, curious, creative, and solution-driven team players. SEARCH ROYAL CARIBBEAN JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the professionals who work at Royal Caribbean Group.

READ CAREERS BLOG

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Royal Caribbean Group.
Learn more about Royal Caribbean Group
Size
10,001 employees
Industry
Hospitality & Recreation
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Royal Caribbean Group

More Legal & Accounting Jobs

Find similar Senior Counsel, Sales and Marketing jobs:

NationwideMiami, FL