Job DescriptionThe RoleThis is not an execution-only role. We're looking for a Senior Copywriter who thinks strategically, writes beautifully, and is excited to help build a brand from the ground up. You'll own the EF Adventures voice across every channel, from high-level campaign strategy to the details of an email subject line or social caption.
On any given day, you might be shaping campaign concepts in a strategy session, writing landing page copy, refining brand messaging, or reviewing creative before it goes live. You'll move fluidly between big-picture thinking and detail-oriented execution, collaborating closely with a small creative team to bring ideas from concept to launch.
The variety is part of the role. We're looking for someone energized by a broad range of work, comfortable wearing multiple hats, and excited to help define the voice and creative direction of a growing brand.
All candidates must submit a portfolio to be considered.Who You Are- You've honed your copywriting craft in an agency environment and know how to move quickly, juggle multiple projects, and deliver great work under pressure.
- You think about strategy and big ideas before you think about words-you understand why you're writing something before you write it.
- You have experience building or growing a brand voice from an early stage, not just maintaining one.
- You're as comfortable presenting a campaign concept as you are editing an email draft, moving easily between big-picture thinking and detail.
- You have a point of view and aren't afraid to bring it to the table.
- You're energized by adventure travel and understand what moves someone to book a trip to Patagonia or bike through the Alps.
- You're curious about people: you dig into consumer insights and audience data to understand what moves our travelers, then use that understanding to create work that resonates.
What You'll DoBrand & Strategy- Help define, evolve, and protect the EF Adventures brand voice, tone, and storytelling system as the company scales.
- Lead campaign ideation and messaging strategy in close partnership with creative, design, and marketing teams.
- Contribute meaningfully to brand and creative strategy discussions, not just executional output.
- Act as a creative thought partner to the ACD and broader team on concept development, narrative direction, and integrated storytelling.
- Translate business and marketing priorities into clear content strategies and messaging frameworks that ladder into cohesive, cross-channel creative.
- Partner with creative and marketing leadership to develop strategic, insight-driven campaign concepts and brand messaging.
- Shape messaging architectures and customer narratives that strengthen brand positioning and audience engagement.
- Collaborate across functions to align creative work with broader business goals, customer experience, and growth initiatives.
- Bring a proactive, entrepreneurial mindset to creative problem-solving in a fast-paced startup environment.
- Present and clearly articulate creative rationale, messaging strategy, and conceptual thinking to stakeholders and leadership.
- Stay informed about cultural trends, audience behavior, travel industry insights, and emerging content opportunities to continuously elevate creative output.
Copy & Content- Own and write copy across all key channels, including email, paid media, social, landing pages, tour pages, blogs, print, CRM, and integrated campaigns.
- Lead copy development from concept through execution, maintaining consistency in voice, tone, quality, and storytelling.
- Ensure all outward-facing copy is on-brand, high quality, strategically aligned, and conversion-aware through strong editorial oversight and creative judgment.
- Work with the ACD and marketing team to develop clear, strategic creative briefs that enable effective, insight-driven execution.
- Develop compelling, customer-focused messaging tailored to different audiences, channels, and stages of the customer journey.
- Create campaign headlines, taglines, long-form storytelling, and supporting content that drive engagement and business impact.
- Partner with marketing to ensure content is optimized for digital performance, SEO, and AI-powered discovery and search.
- Build and refine AI-assisted copy workflows to scale content production without compromising craft, creativity, or brand integrity.
- Collaborate closely with designers and cross-functional partners to develop cohesive, high-quality creative assets and campaigns.
- Edit and proofread content for clarity, accuracy, consistency, and alignment with brand standards.
- Manage multiple projects and priorities simultaneously in a fast-paced, evolving environment.
- Incorporate stakeholder feedback, performance insights, and audience learnings to continuously improve messaging effectiveness and content quality.
What You Have- 7-10+ years of copywriting experience, including 5+ years of agency experience.
- A strong portfolio demonstrating strategic thinking and high-level craft across multiple channels.
- Experience helping build or evolve a brand voice, with comfort working in early-stage or brand transformation environments.
- A proven ability to work across all levels of the creative process: strategy, concepting, writing, and refinement.
- A strong understanding of digital performance marketing and conversion-driven copywriting.
- The ability to thrive in a fast-moving, lean, high-ownership environment with shifting priorities.
- A genuine interest in travel, storytelling, and the EF Adventures mission.
- Bonus: Experience with AI writing tools and scalable content systems or workflows.
About the TeamAt EF Adventures, we embrace adventure as a mindset. Our biking, hiking & walking, and multi-adventure tours cater to enthusiasts, hobbyists, and adventure-curious travelers alike. Set against a backdrop of the world's most beautiful and dynamic locations, our tours move both body and mind, encouraging people to reach further, climb higher - and our career paths do the same. Join us and become part of a global team dedicated to exploration, growth, and making a positive impact on our travelers and the world.
Learn more about EF Adventures:
https://www.efadventures.com/ 
