Walmart

Senior Content Strategist - Not Remote (Copywriting Experience Required)

Walmart$90K — $120K *
US-AnywhereRemote in San Bruno, CA
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in customer relations and product process optimization
  • Strong knowledge of user-centered design principles
  • Proficient in CSS, HTML, and JavaScript
  • Experience in qualitative and quantitative research methods
  • Ability to perform gap analysis and content audits
  • Knowledge of usability testing principles and scenarios
  • Excellent communication and stakeholder engagement skills

Responsibilities

  • Drive customer engagement by mapping journey touchpoints and enhancing product experiences
  • Perform content audits and contribute to content strategy based on market data
  • Independently propose and execute research hypotheses to inform design decisions
  • Analyze user data to identify experience gaps and improve interaction design
  • Facilitate usability testing and document feedback for design iterations
  • Build and maintain partnerships with stakeholders to align business goals
  • Communicate complex information clearly to influence stakeholders and guide projects

Benefits

  • Collaborative work environment with talented professionals
  • Opportunities for professional growth and development
  • Innovative and flexible work culture
  • Engagement in diverse and meaningful projects
  • Access to the latest tools and technologies
Full Job Description
Job Description

Driving Customer/Client Needs : Requires knowledge of: Customer and business problems; Dependencies and impacts on product processes/ways of working; Journey mapping; Process optimization; Communication and influencing techniques. To build and maintain customer relations to understand customer requirements/problems. Creates customer journey touchpoints to anticipate product enhancements by pre-empting gaps/risks in the product experience. Simplifies and improves processes to reduce turnaround times, increase effectiveness, and drive customer delight.

Content Strategy : Requires knowledge of: Market and industry practices; User-centered design principles; Tools used for documenting instructional and informational content; Information design principles (relevant nuances and applicability); CSS, HTML, and JavaScript capabilities and browser/OS compatibilities (relevant nuances and applicability) To perform content audits to identify content issues and performs gap analyses. Contributes to content strategy by bringing different point of views and approaches to content solutions based on data. Performs competitor analyses to arrive at content decisions for solving business problems. Crafts impactful content for complex UX flows by applying design thinking process and writing best practices. Effectively applies tone and style guidelines to content and suggests improvements and changes to guidelines. Maintains consistency in tone and style across projects.

Design Research : Requires knowledge of: Principles of research; Best practices of qualitative and quantitative research; Data analysis techniques; Techniques to detect gaps in information; Legal risks, factual errors, and breaches of codes of conduct involving the use of research material; Organizational research requirements; Success metrics for research projects; Purpose of research and how it will be used; Values, limitations, and risks of sources and social networks for research purposes; Emerging methods for obtaining relevant information. To independently propose hypotheses for research. Provide inputs to modify research approaches and execution plans. Guides research processes with inputs regarding type, quality, and quantity of data and information to be collected. Verifies the reliability and accuracy of the information through detailed checks. Detects any gaps in information uncovered and removes unreliable information. Clarifies and resolves inconsistencies in the data of research projects. Analyzes and interprets relevant data for results and important insights. Translates research insights and metrics, including research from other sources, into actionable recommendations that inform design and business strategies.

User Discovery: Requires knowledge of: User experience strategies; User interviews and surveys; User journeys; Story boards; Contextual inquiries. To assess gaps between business expectations and user experience strategies. Leverages a deep understanding of trends in user consumption habits to develop or improve interaction design and user experience strategies. Anticipates and mitigates risks during information synthesis and independently arrives at possible solutions for interactive designs. Analyzes and interprets existing data (for example web analytics, user surveys, customer support calls).

Usability Testing and Iteration : Requires knowledge of: User profiles; Testing scenarios; Documentation; Test plans To understand the basics of testing against a design specification. Identifies major activities and documents associated with user acceptance testing. Cites multiple examples and types of acceptance tests for user acceptance testing. Compiles a list of procedures and guidelines for test developers and end users. Explains the features and objectives of alpha and beta tests.

Managing Functional Partnerships : Requires knowledge of: Stakeholder identification and mapping; Stakeholder analysis; Stakeholder communication; Stakeholder engagement techniques; Stakeholder management effectiveness tools and methods; Fluency in many specialized business vernacular; Deep understanding of diverse markets to deliver customer and business value; adapt style and best practices to accommodate cultural differences. To build, maintain and enhance effective internal and external partnerships; clearly draft valuable information and seek input. Influence technical outcomes and assist in communicating shared goals with diverse groups and parties by linking their interests to that of the business. Identify and address additional partner technical needs and educate them on value creation. Communicate with other individuals or teams to solve shared business problems cooperatively. Consults regularly with leaders of business unit(s), serve to advise on business strategy decisions. Bring ideas and technical solutions proactively to the business partners and stakeholders.

Influencing and Building Stakeholder Consensus: Requires knowledge of: Verbal/Non-verbal behaviors; Application and allocation of Business Communication styles/techniques in ambiguous and challenging situations; Communication channels/mediums; Interpersonal skills and universal relationship building with ability to connect seemingly unconnected parties; Influencing styles. To communicate articulately and concisely in stakeholder meetings involving multiple teams. Convey complex information and address ambiguity for robust technology development. Build productive, collaborative relationships with stakeholders. Influence team and stakeholders to take meaningful action with sound recommendations. Independently prepare clear, concise, logically structured and meaningful reports/material based on facts. Seek and provide constructive feedback, anticipate needs/questions, respond appropriately.

Qualifications

Additional Information

If you are ready to take on this exciting challenge and join a team of talented and motivated professionals, apply now!

About Walmart

WalmartLabs is accelerating their development to redefine the shopping experience to meet the changing needs of our customers wherever they are —in a store, on our website, or on their mobile device.

Walmart Careers

Joining Walmart means becoming part of a world-renowned team that leads with innovation and is committed to creating impact. As the largest retailer globally, Walmart offers unparalleled job opportunities and career growth in an environment that values diversity and leadership. Work You’ll Do At Walmart, you will be part of a dynamic team that drives our mission to help people save money so they can live better. Engage in work that matters with a company that offers both stability and the flexibility to explore different career paths. Transform the retail landscape with your skills and help shape the future of millions of customers worldwide. Walmart is at the forefront of combining retail with advanced technology, making it an exciting place for professional growth and innovation. Lead with Us Step into a role that harnesses your potential and places you at the intersection of retail and technology. Walmart is not just a company; it's a community where you can develop your leadership skills and contribute to a culture that nurtures professional growth. Work with a diverse team of experts who bring a wealth of knowledge and experience to the table. Our commitment to diversity training ensures that all team members are valued and can thrive. Walmart Careers and Employment Opportunities We are continuously expanding our team to include enthusiastic professionals eager to drive change and make a significant impact. Explore a range of positions from entry-level to executive, each offering competitive benefits and the opportunity to advance. Innovate with Us Join Walmart and be part of a team that is dedicated to innovation and excellence. With over 2.3 million associates worldwide, you are joining the largest private employment group, ready to innovate, lead, and impact the global market. Internship Programs Kickstart your career with a Walmart internship. Gain invaluable experience, build your resume, and develop networking connections that will empower your career journey. Our internships provide a platform to apply your academic knowledge in real-world scenarios, preparing you for future employment. Be Part of a Great Team At Walmart, our team is our strength. We invest in our employees through robust training programs, leadership development, and opportunities for career advancement. Enjoy the benefits of working in a supportive and inclusive environment where every member’s contribution is valued. Future-Proof Your Career Your journey at Walmart can be as vast as your ambitions. With endless opportunities to grow, learn, and lead, you can take your professional experience to new heights. Benefit from our comprehensive training programs and develop the skills needed for tomorrow’s challenges. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, creative, and solution-driven team players. Explore the diverse job opportunities at Walmart and find where you can make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Walmart. SEARCH WALMART JOBS Join Walmart today and be part of a story of growth, innovation, and leadership.
Learn more about Walmart
Size
2,300 employees
Market Cap
$387 billion
Industry
Net Income
$13.5 billion
Founded
1962
5 Year Trend
+3.3%
Revenue
$559.1 billion
NASDAQ

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