OverviewWe're looking for a technically-minded content strategist who can analyze current states, rethink taxonomies, build scalable tagging frameworks, and shape platform structures that power personalization, automation, and growth. We need a self-starter who gets excited about turning complexity into clear, scalable systems.
Responsibilities- Assist with planning content and POVs for website redesign content
- Perform current state and competitive assessments
- Perform research for audience needs, trends and behaviors, and digital innovations
- Map Consumer Experience Journey content paths
- Assist in developing content strategy, topics, types, and requirements
- Perform content audits, inventories, and modeling
- Determine what content to keep, revise, retire or consolidate
- Develop taxonomy and tagging recommendations, matrices and guidelines
- Develop documentation for content migration
- Generate or maintaining content matrices of site content and related assets
- Create content strategy playbooks and governance guidelines
- Maintain editorial standards and accuracy/quality of content
Qualifications- 3-5 years' experience in digital content strategy, preferably in agency/consulting environment
- B2B expertise is a requirement - candidates must be able to engage credibly with a large, B2B client
- Digital platform build/revamp experience working on complex B2B website redesign and migration, ideally combining multiple sites for multiple audiences into a single platform
- Mix of technical and marketing content strategy skills with a strong understanding of UX/UI, taxonomy, tagging, and site structure as well as strategic marketing skills planning content for audience-centric digital experiences across the consumer journey
- Experience collaborating with Strategy, SEO, UX, and creative teams to develop best-in-class content strategy
- Experience using AI tools and web crawling tools such as Screaming Frog, and high level of comfort learning new tools
- Excellent working knowledge of CMS and DAM platforms (preferably AEM)
- Proven track record of strategic, editing and proofreading skills
- Client-facing written and oral presentation experience
- Highly organized and detail oriented
- Able to handle multiple projects, short timelines, and pivoting easily when direction changes
- Self-starter who is highly collaborative while comfortable working independently
Additional informationThe Power of One starts with our people! To do powerful things, we offer powerful resources.
Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Compensation Range: USD $81,225.00 - USD $116,655.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2026.
