EPAM Systems

Senior Content Strategist - AI Strategy

EPAM Systems$120K — $145K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Extensive experience with AI tools and content operations in enterprise environments.
  • Proven history of working with AI agents and automated content governance processes.
  • Deep understanding of GEO (Generative Engine Optimization) best practices.
  • Experience managing in-house content programs focused on scalability and AI integration.
  • Knowledge of content compliance, especially EU AI transparency regulations.
  • Familiarity with Sitecore XM and Gradial is a plus.
  • Strategic mindset for adapting content operations to AI-driven environments.

Responsibilities

  • Lead the AI-first content strategy and establish guiding principles for AI and human experiences.
  • Define AI readiness criteria for discoverability and semantic clarity.
  • Implement GEO strategies to maintain SEO performance in new systems.
  • Identify and create golden master content for AI training purposes.
  • Ensure compliance with Article 50 and EU transparency standards in content operations.
  • Define editorial strategies and KPI frameworks for AI-ready content.
  • Plan and publish content that aligns with AI capabilities.

Benefits

  • Opportunity to work on a major Sitecore migration project.
  • Involvement in shaping cutting-edge AI strategy.
  • Focus on compliance with evolving EU regulations.
  • Collaborative environment with emphasis on innovation in content strategy.
  • Exposure to advanced technologies in content operations.
Full Job Description
Drive AI-enabled content strategy for a major Sitecore migration while implementing cutting-edge GEO and content operations frameworks. As a Senior Content Strategist specializing in AI Strategy , you'll operationalize content for AI success, ensure compliance with emerging regulations, and optimize content visibility in generative search environments. Req.#[redacted] Responsibilities Lead AI-first content strategy defining guiding principles, governance standards, and design approaches for human and AI-mediated experiences Establish AI readiness criteria for discoverability, answerability, semantic clarity, and content structure optimization Implement GEO (Generative Engine Optimization) strategies while preserving existing SEO performance in new systems Lead decision-making process to identify and establish golden master content for training Gradial and AI-powered solutions Address Article 50 compliance requirements ensuring EU AI transparency standards are met throughout content operations Define editorial strategy, content planning, publishing standards, and KPI frameworks that support AI-ready content experiences Requirements Extensive experience with AI tools and content operations in enterprise environments Proven background working with AI agents and automated content creation/governance processes Deep understanding of GEO/AEO best practices and emerging generative search optimization techniques Experience managing in-house content programs with focus on scalability and AI integration Knowledge of content compliance requirements, particularly EU AI transparency regulations Familiarity with Sitecore XM and content governance platforms like Gradial is preferred Strategic mindset for evolving content operations in AI-driven environment

About EPAM Systems

EPAM Systems, Inc. is a leading global provider of digital platform engineering and development services. The company has a strong presence in North America, Europe, and Asia, and serves clients in a variety of industries, including financial services, healthcare, and retail. EPAM's services include software engineering, product development, and digital platform engineering, and the company has a reputation for delivering high-quality solutions that help its clients achieve their business goals. EPAM has been recognized as a leader in the digital services industry by a number of independent research firms, and the company has won numerous awards for its work.
Learn more about EPAM Systems
Size
58,824 employees
Market Cap
$18.2 billion
Industry
Net Income
$327.1 million
Founded
1993
5 Year Trend
+26.5%
Revenue
$2.6 billion
NASDAQ

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