Job Description Summary: The Senior Content & SEO Manager owns and directs Focus Partners' organic search strategy, partnering with an established content marketing team to ensure content programs are aligned to search demand and optimized to drive qualified lead generation and high-intent traffic through the firm's owned digital properties. This role executes on-page and technical SEO, and helps build the firm's visibility in AI-driven search and answer engines (AEO), working alongside subject matter experts, advisors, and the content team to turn expertise into content that ranks, converts, and builds trust. The ideal candidate combines strong SEO fundamentals with editorial judgment and a working understanding of how content moves prospects through a high-consideration buying journey.
This position can be based out of the following locations on a hybrid basis: St. Louis, MO & Chicago, IL
Job Description: Primary Responsibilities- Execute technical SEO, including internal linking, page speed, schema markup, and indexation health
- Develop and execute the firm's local SEO strategy across a multi-location footprint to ensure each office ranks prominently for high-intent, locally relevant searches
- Partner with the content management team to inform the editorial calendar with search-driven topic, keyword, and intent insights, supporting content from brief through publication.
- Apply answer engine optimization (AEO) practices to grow visibility in AI-generated search results and LLM-driven discovery
- Champion the firm's E-E-A-T (experience, expertise, authoritativeness, and trust) signals across all content and digital properties - including author and advisor credentialing, cited sources, professional schema, and compliance-friendly trust markers
- Monitor competitor and adjacent-firm search strategies, identifying gaps and opportunities to capture share of voice in priority service and geographic markets.
- Select and direct external agencies and freelancers, including scope and budget recommendations, and determine whether engagements continue based on performance
- Interpret organic performance data - rankings, traffic, engagement, lead volume, and lead quality - and advise senior management on where the firm should invest
- Work with analytics and CRM teams to ensure accurate tracking and attribution of organic-sourced leads
- Partner with compliance and marketing communications to ensure all content meets regulatory and brand standards
- Evaluate emerging content formats, channels, and search behaviors, and diagnose and resolve issues affecting the firm's search visibility and lead performance
Qualifications- Bachelor's degree or relevant work experience
- 5+ years of experience in SEO, or organic search roles, plus digital marketing
- Demonstrated success growing organic traffic and organic-sourced leads
- Strong command of technical SEO fundamentals and on-page optimization
- Proficiency with SEO and analytics platforms such as Semrush, Ahrefs, Google Search Console, and GA4
- Experience with a CMS and marketing automation platform (HubSpot experience is a plus)
- Excellent writing and editing skills; familiarity with the wealth management and financial services landscape is a plus
- Experience building and presenting an SEO strategy to senior leadership
- Experience working within a regulated or compliance-reviewed content process is a plus
This position is an exempt position. The annualized base pay range for this role is expected to be between $85,000-$107,000 base salary compensation range. Actual base pay may vary based on factors including, but not limited to, experience, subject matter expertise, geographic location where work will be performed, and the applicant's skill set. The base pay is just one component of the total compensation package. Other rewards may include an annual cash bonus and a comprehensive benefits package, including but not limited to medical, dental, vision, life insurance, and 401(k). Please note that the job title is subject to change based on the selected candidate's experience and education.
