Responsibilities:
• Define, develop & produce the Tacombi voice & vision through video & storytelling across channels.
• Create brand and editorial guidelines for developing content across copy, video, audio and photo.
• Build a content strategy and devise a scalable content production process that can grow, evolve with the business and inspire it.
• Establish a strong POV on topics for Tacombi to own the conversation about, grounded in sharing Mexico.
• Build audience, drive growth and engagement through a culturally relevant unique brand perspective.
• Establish and execute against a defined content calendar
• Oversee all content production and maintain the Tacombi brand standards.
• Serve as a champion for content and storytelling within Tacombi and collaborate cross-functionally with other departments
• Refine and develop strategy through data, feedback and analysis
• Collaborate with Finance to plan and manage all department budgets.
• Establish growth targets for publication, track performance and lead periodic reporting.
• Collaborate with Tacombi's creative & marketing team to continually develop branded content ideas and strategy.
• Research and present the stories behind Mexican food culture and be a voice on the product innovation team.
Skills & Qualifications:
• Demonstrated success in producing culturally relevant content for diverse communities
• Comfortable getting involved in the day to day. This is a hands on role.
• A passion for powerful, creative storytelling.
• Experience developing and producing branded video content
• A collaborative and resourceful person who takes initiative to work with internal stakeholders
• Understanding of food and food related content production.
• Proficiency in the entire Adobe Creative Suite and content/post production systems
• Experience with all web/social content channels
• Highly collaborative team player who loves working with others on creative projects, but comfortable owning projects end to end.
• Love of Mexico and tacos a serious advantage.
Skills & Requirements Qualifications
