Senior Content Marketing Manager

We are looking for a strategic content marketer with an ad tech background to join our Content Marketing team. This role will primarily support Unity's advertising and monetization products. The team produces content that supports our go-to-market strategy, including thought leadership, reports, and customer success stories. This is a senior individual contributor role based in New York. You'll own a continuous pipeline of high-quality content and partner closely with integrated marketing on campaigns, working alongside product marketing, sales, and creative. What you'll be doing • Help define GTM campaign content deliverables, working cross-functionally across marketing. • Partner with integrated marketing to plan and execute multi-channel campaigns, helping shape content strategy and producing assets that bring each campaign to life across paid, owned, earned, email, events, and social channels. • Own and deliver a rich pipeline of content that supports the GTM strategy across the customer journey. Content types include case studies, thought leadership, ebooks, webinars, co-marketing materials, newsletters, reports, content optimized for AI search, and presentations. • Identify story opportunities and manage approvals, including legal review, to deliver accurate, on-brand content in the format that best serves the GTM. • Translate complex technical concepts into clear, valuable content for mobile developers, publishers, and advertisers. • Monitor and optimize content and campaign performance based on data, surfacing insights and recommendations to the team. • Use AI and content tools such as Claude, Profound, and Sanity throughout the content workflow, from research and drafting to tracking and improving how Unity shows up in AI-powered search. What we're looking for • Experience in ad tech, mobile advertising, programmatic, or performance marketing, with a solid understanding of the mobile advertising and monetization landscape (e.g., user acquisition, ad networks, mediation, measurement). • Hands-on integrated marketing experience, including contributing to or leading multi-channel campaigns from planning through launch and measurement, with a strong grasp of content distribution and performance metrics. • Proven track record of producing high-quality B2B and B2C content that drives engagement and supports demand generation, aligned with messaging and positioning strategy. • Strong writing, editing, and storytelling skills, with the ability to distill complex technical concepts into clear, compelling narratives for a range of audiences. • Experience owning a content program as a senior individual contributor, including stakeholder coordination and editorial judgment. • Proficiency with AI tools such as Claude and Profound, and experience applying SEO, GEO, and AEO best practices to content creation. Additional information • This role is based in New York City. • Relocation support is not available for this position. • Work visa/immigration sponsorship is not available for this position. Base Salary Range: We determine the base salary range for this role based on your primary work location: Zone A: $123,300 - $184,900 USD gross Zone B: $139,300 - $208,900 USD gross Zone C: $156,600 - $234,800 USD gross This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate's relevant experience, professional background, and skill set. Benefits At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance. Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status. While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program