Senior Communications Specialist

BizTek People, Inc. | APA International Placement Consultant

$75K — $95K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-10 years of relevant experience in digital publishing or performance marketing.
  • Proficiency in Smartsheet for project management and workflow optimization.
  • Experience with Meta Ads for audience targeting and campaign execution.
  • Familiarity with Sprinklr for social listening and analytics.
  • Strong analytical skills for data analysis and performance optimization.

Responsibilities

  • Set up and manage paid social advertising campaigns.
  • Analyze performance metrics and generate insightful reports.
  • Collaborate with team members to establish reporting strategies and objectives.
  • Create systems and templates to streamline processes.
  • Adapt and optimize campaigns based on testing and learned insights.

Benefits

  • Opportunity to shape the foundation of a new team.
  • Daily collaboration with a small, dedicated team.
  • Flexibility in balancing independent work with team meetings.
  • Exposure to various digital marketing tools and technologies.
Full Job Description
Job Description
Description

  • Can you give a high-leveloverview of your team size, roles, its initiatives/deliverables, and anytool/technologies specific to your team/department/project they will besupporting: This is a newly formed team, totaling 3 people including thishire.
  • The Digital Publishing &Performance team uses data to target audiences and deliver impactful stories to shape perceptions.
  • Tools: Smartsheet, Sprinklr,Meta Ads, LinkedIn Ads, X Ads
  • What would "a day in thelife" of this role look like?: A day in the life could entail setting uppaid social ads, then reporting on performance by updating metricstrackers and analyzing for key learnings. Some meetings to collaborate asa team, but plenty of independent work.
  • What interaction level withthis role have the team members and hiring manager? Daily interaction.Collaboration as we build out team objectives, reporting strategies andtemplates. Team calls 1-2x/week.
  • What would you say is the toppriority for the worker over the first few weeks/months?: Creating systemsand templates, then testing and learning and optimizing based onlearnings.
  • What do you foresee being thebiggest challenge in this role? Navigating ambiguity as we test and learnour way into a routine cadence.


Requirements

Requirements

  • Years of experience: 6 - 10years.
  • Is utilities experiencerequired? (Y/N) N


Top 3 Must-Haves (Hard and/or Soft Skills):

  • 1.Smartsheet experience
  • 2.Meta Ads experience
  • 3.Sprinklr social listeningexperience


Top 3 Nice-To-Haves (Hard and/or Soft Skills)

  • 1.Experience with A/Bcreative testing
  • 2.Benchmarking + competitorbenchmarking
  • 3.Data analysis andperformance optimization

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