OverviewAs a Senior Campaign Manager, ABM, you will own integrated marketing campaigns with a heavy focus on account-based marketing (ABM), building and running tiered account programs alongside broader demand generation work. Reporting to the Director of Growth Marketing, you will partner closely with Sales to prioritize target accounts, align messaging to buying signals, and drive named-account pipeline through to close, while also running the email and content syndication programs that support the wider funnel.
Starting base pay for this role is between $93,000 and $116,000. The actual base pay is dependent upon many factors, such as transferable skills, work experience, business needs, training, location, and market demands. The base pay range is subject to change and may be modified in the future. This role will be eligible for a bonus as well as competitive medical, dental, and vision benefits, wellness reimbursement, life insurance, and a 401(k) with company match. We offer vacation and sick leave benefits (under a flexible time off policy in most states).
Responsibilities
Campaign Execution
- Owns demand generation strategy and campaign execution for Origami Risk's Insurance business, translating business, pipeline, and GTM priorities into integrated marketing programs.
- Partners with Insurance Sales, Sales Enablement, Product Marketing, and other cross-functional teams to identify priority segments, solutions, personas, and market opportunities and develop coordinated campaigns against them.
- Develops and orchestrates integrated, multi-channel campaigns that connect audience, messaging, content, channels, and calls to action across the prospect journey, partnering with Digital, Events, Marketing Operations, Sales, and other channel owners on execution.
- Owns key demand generation programs, including email and content syndication, managing strategy, execution, optimization, vendor relationships and budgets, and performance.
- Maintains an integrated Insurance campaign plan aligned to sales priorities, product launches, industry events, and broader GTM initiatives, while managing multiple campaigns and initiatives against timelines and objectives.
- Monitors funnel and campaign performance against pipeline goals, identifies gaps and opportunities, and translates performance insights into actionable recommendations to improve audience strategy, messaging, channel mix, conversion, pipeline, investment, and ROI.
Account-Based Marketing
- Operationally leads Origami Risk's ABM program, translating strategy into scalable programs, account plays, execution plans, and measurement.
- Builds and executes tiered ABM programs across 1:1, 1:few, and programmatic motions, using ICP, intent, and engagement data to prioritize accounts and investment.
- Partners closely with Sales and Sales Enablement on target-account selection, buying-committee mapping, account priorities, and coordinated outreach across marketing and sales channels.
- Establishes repeatable ABM processes, campaign frameworks, and operating cadences that enable coordinated execution across Marketing and Sales.
- Tracks and optimizes ABM performance, including account engagement, pipeline sourced and influenced, progression, conversion, and performance by account tier.
- Applies AI tools to improve account targeting, content production, and performance analysis.
Qualifications
- Bachelor’s degree in marketing, digital marketing, or a related field.
- 8+ years of experience in integrated marketing, campaigns, or demand generation, including 3+ years in a B2B SaaS environment.
- 5+ years developing campaign and content strategy and managing cross-functional marketing projects from vision through execution.
- Extensive experience analyzing campaign performance and presenting recommendations that move diverse stakeholders.
- 3+ years designing and running account-based marketing programs across 1:1, 1:few, and programmatic motions.
- Demonstrated ability to plan and execute multi-channel campaigns from concept through measurement.
- Strong verbal and written communication skills, with the ability to tailor messaging to different audiences.
- Proven ability to collaborate cross-functionally within a matrixed organization.
- Strong organizational and project management skills, with the ability to manage several campaigns simultaneously.
- Analytical mindset with the ability to interpret performance data and draw insights.
- Current understanding of marketing trends and the ability to apply them to campaign work.
- Demonstrated aptitude for using AI to work more efficiently, analyze information, and enhance marketing execution.
- Commitment to continuous learning and professional development.
- Experience with Marketo or similar marketing automation software, Salesforce, and Asana is a plus.
- Hands-on experience running email and webinar programs.
- Experience partnering with enterprise sales teams on account selection, buying-group mapping, and pipeline accountability.
- Experience using intent or firmographic data to prioritize account investment.
- Experience with Demandbase or a similar intent platform (preferred).
Benefits
- Medical and Dental coverage available for employees, dependents, domestic partners, and spouses
- Paid Time Off – Flexible options plus 10 paid company holidays where available**
- All full-time positions are hybrid, with many eligible to be completely remote
- Fully Paid by Origami Risk – Vision insurance, Short & Long-Term Disability Insurance, and Basic Life Insurance
- Generous family leave options—including adoption and foster care placements
- Pre-Tax Savings Accounts – Flexible Spending Account, Health Savings Account, Commuter Benefits, Dependent Care Savings Account
- Retirement Savings – 401(k) with company match up to 4%
- Employee Assistance Program (EAP) – Confidential & Free support offered to colleagues facing personal or work-related complications
- Education Assistance Program – to help colleagues pursue industry/role-specific certifications
- Wellness Benefits – reimbursement program to invest in healthy habits as well as support better colleague productivity and stress management
- Additional coverages available – Pet Insurance, Critical Illness Insurance, and Voluntary Life & AD&D coverage
**Flexible PTO not available in California or the UK
