Senior Business Development Manager

Williams AV

$110K — $130K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Communications, or related field
  • 5+ years in strategic account management, channel sales, business development, or similar
  • Knowledge of Pro AV, education technology, assistive communication, or commercial audio sectors
  • Experience with cooperative purchasing organizations and education/government procurement processes

Responsibilities

  • Build and strengthen executive-level relationships with various partners
  • Develop and execute strategic account and partnership plans for growth
  • Identify and evaluate new partnership and co-marketing opportunities
  • Lead discussions with partner leadership and facilitate engagement activities
  • Collaborate with sales managers and teams on strategic initiatives
  • Evaluate cooperative purchasing organizations and contract opportunities
  • Support internal pricing strategies and bid responses
  • Monitor market developments and translate them into actionable recommendations

Benefits

  • Opportunity to impact market presence and strategic partnerships
  • Collaboration with sales, marketing, and leadership teams
  • Contribute to delivering accessible and inclusive technology solutions
  • Focus on building relationships and creating value through partnerships
Full Job Description
We are seeking a Senior Business Development Manager to identify and advance strategic growth opportunities through channel partners, technology alliances, distribution relationships, and cooperative purchasing programs. This role is ideal for a business development professional who enjoys creating new opportunities, strengthening strategic partnerships, and translating market opportunities into long-term business growth.

What You'll Do
  • Build and strengthen executive-level relationships with reseller, channel, distribution, technology, manufacturer, and industry partners
  • Develop and execute strategic account and partnership plans that support revenue growth and long-term engagement
  • Identify and evaluate new partnership, channel, co-marketing, co-selling, and product introduction opportunities aligned with company objectives
  • Lead strategic discussions with partner leadership and facilitate executive engagement, training strategies, and joint go-to-market activities
  • Collaborate with Regional Sales Managers and cross-functional teams to align strategic initiatives with customer and channel priorities
  • Identify and evaluate cooperative purchasing organizations, procurement programs, and contract opportunities
  • Partner internally to support pricing strategies, renewals, compliance activities, and bid responses associated with approved purchasing programs
  • Monitor industry, market, and competitive developments and translate findings into actionable recommendations
  • Maintain accurate forecasts, account plans, and business development reporting
What You'll Bring
  • Bachelor's degree in Business, Marketing, Communications, or a related field
  • 5+ years of experience in strategic account management, channel sales, business development, or related roles
  • Knowledge of Pro AV, education technology, assistive communication, commercial audio, or related industries
  • Experience working with cooperative purchasing organizations and government or education procurement programs and contracts
Why Join Williams AV?

This is an opportunity to play a key role in expanding Williams AV's market presence and strategic partnerships. You'll work closely with sales, marketing, and leadership teams to develop new growth opportunities while helping deliver technology solutions that make communication more accessible and inclusive.

If you're passionate about building relationships, identifying growth opportunities, and creating value through strategic partnerships, we'd love to hear from you.

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