Perform complex qualitative and quantitative data analyses to understand target markets, price elasticity, and other key revenue and profitability contributors in our work with channel partners, including eBook retailers, libraries, subscription providers, and others in all English language markets globally. Analyze historical financial data to identify key challenges, opportunities, and tradeoffs for Ignition clients and ORIM business units in channels. Act as business analysis subject matter expert for our Audience Team which markets direct-to-consumer, performing analyses that informs engagement with audience via email, website, and social media marketing. Utilize consumer analytics tools such as Google Analytics, SEM Rush, Sailthru, and others to enable use of audience data in all business areas, including core channels, marrying two data sources to enrich analysis. Improve holistic, sustainable profitability via the automated, synchronized use of our first-party data insights and channel insights by continuously analyzing internal data, understanding the industry direction, audience direction, identifying opportunities, presenting to the SVP, and C-level teams and partnering with business owners. Measure the effectiveness of marketing, advertising, and communications programs and strategies. Devise and evaluate methods for collecting data and productizing it in our proprietary internal systems, operating as a subject matter expert working with our SVPs of Product, Technology, and Data. Gather data on consumers, competitors, and market conditions, and analyzing their prices, sales, and method of marketing and distribution. Convert complex data and findings into understandable tables, graphs, and written reports, and internal software features and products. Seek and provide information to help the company determine its position in the marketplace. Synthesize key takeaways to develop actionable recommendations and implementation plans to meet our financial objectives. Prepare reports of findings, illustrating data graphically and translating complex findings into written text. Present results to internal business owners. Analyze and evaluate current business processes and identify areas of improvement in workflows and technology. Create initiatives to meet on the business's requirements and needs. Contribute to firm knowledge development, codification, and dissemination of information critical to business process optimization - using analysis to identify areas of focus that may otherwise go overlooked. Work closely with senior management partners to understand and improve their businesses, while balancing the overall company's success.
Requirements:
- Bachelor's degree in business, data science, marketing analytics, or a similar field.
- Six months of experience in a marketing analytics or business analytics role.
- Working knowledge of the book publishing industry, particularly ebooks, as well as the US and international retail and library markets.
- Advanced proficiency in Microsoft Excel (VLookup, pivot tables, charts), SQL, Tableau, Amazon Retail Analytics, Circana Bookscan and Pubtrack Digital.
- Working knowledge of Python, R, and statistics (regression, hypothesis testing, exploratory analysis) and the emerging technologies and tools to perform statistical analyses of business and customer data.
Job location: Open Road Integrated Media Inc.,
180 Maiden Lane, Suite 8A, New York, NY 10038
Salary: $87,256.00 to $90,000.00 per year
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