OverviewSenior Brand Strategists play a pivotal role in guiding digital marketing projects and ensuring strategic and creative consistency. At Razorfish, they are considered insight finders, developing best-in-class analysis underpinned by thoroughness, clarity, and insight. The Brand Strategist will guide all phases of brand assessment, definition, positioning and communication and implementation. Role is responsible for day-to-day strategy development and stewardship for marketing programs across the full life-cycle from conception and proposal through creative briefing, production and insights reporting.
Responsibilities- Partner with the Group Vice President, Strategy to develop insight-led strategies for high-impact creative campaigns for a large-scale enterprise client.
- Drive strategy that turns customer, cultural, and business insights into compelling creative opportunities.
- Conduct competitive, category, and cultural research to uncover emerging trends, whitespace, and strategic opportunities that strengthen the creative brief and overall brand strategy.
- Lead the development of deliverables such as: Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, and program strategies for client's owned channels, ensuring strategic and creative consistency for all programs and projects.
- Develop a deep, holistic, and evolving understanding of our client's business objectives, challenges, threats and opportunities - including forward looking awareness of emerging trends and support business development activities
- Develop insightful and inspiring briefs to provide focus and direction for creative development
- Partner with senior team members to develop industry-leading thought leadership
- Develop strong client relationships and trust based on deep immersion in their business, and simplify complex concepts.
Qualifications- Comfortable working in a multi-channel environment - be the team's trusted strategy voice through an understanding of traditional digital and social platforms, ability to leverage insights and translating them into creative briefs, client presentations, brand, digital & social strategies.
- 5+ years of experience in brand strategy and digital marketing rooted in consumer behavior and 1st party data insights.
- Diligent researcher skilled at effectively filtering information and distinguishing crucial insights from facts.
- Strong ability to navigate ambiguity and provide clarity and focus for cross-functional teams.
- Willingness to move fast and iteratively.
- Excellent communication, collaboration, and presentation skills.
- Meticulous with details while maintaining a view of the big picture.
- Ability to run with projects independently with guidance from lead strategist.
- Can lead internally and externally with presence and value; serving as a trusted strategic advisor.
Additional informationThe Power of One starts with our people! To do powerful things, we offer powerful resources.
Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Compensation Range: USD $81,225.00 - USD $129,987.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.
