Strong written and verbal communication and presentation skills
Responsibilities
Partner with Shanghai team to strategize targeting of new audience segments
Increase new user installs for ongoing live service events
Enhance brand awareness and shift intent among aware, non-players
Re-engage churned users with impactful updates
Execute high-impact media campaigns
Collaborate on media campaign designs with Shanghai team
Sourcing and managing vendors for media execution
Establish and track ambitious media campaign objectives
Conduct brand lift studies to monitor awareness KPIs
Collaborate with external partners on joint marketing initiatives
Improve overall in-house media capabilities
Adapt resources for the North American market in coordination with internal stakeholders
Negotiate effectively with media agencies to maximize value
Implement a results-driven post-mortem review process
Benefits
100% employer-paid healthcare premiums for you and your dependents
Generous paid time off
401K/RRSP plan
Employer-paid life and disability insurance
Team-building activities throughout the year
Flexible working hours
Remote work flexibility across North American time zones
Full Job Description
Job Description
HoYoverse is looking for a driven individual to grow Genshin Impact's player base in North America.
Partner with Shanghai team to do the strategic plan on targeting new audience segments
Increase new install lift for existing live service beats
Increase brand awareness and shifting intent for aware, but non-players
Call back churn user with important beats
Deliver high-impact media campaigns
Design overall media campaign with Shanghai team
Source suitable venders and manage the whole process for media plan execution
Set and achieve ambitious media campaign objectives
Conduct brand lift studies and track awareness KPIs Work with external partners on joint / co-marketing campaigns if necessary
Increase overall in-house media capabilities
Work with internal stakeholders to adapt and better utilize (creative and localization) resources for NA market
Explore and maintain NA local media resource
Negotiate with media agencies and partners to deliver the most value
Establish results-oriented post-mortem process
#LI-Remote
Qualifications
Strong organizational and planning skills
Excellent time and efficiency management skills
Fluent with social analytics tools
Good habit of focusing on details
Strong written and verbal communication and presentation skills
Competencies for the team/company culture:
Ability to think critically and solve problems
You demonstrate enthusiasm passion and strong interests in Game
Experience in cross-departmental cooperation and teamwork
Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment
Gaming background, have launched one major AAA integrated media campaign Free-to-play / live service campaign is a big plus Chinese is a big plus
Additional Information
Benefits:
Competitive salary
100% employer-paid healthcare premiums for you and your dependents
Generous paid time off
401K/ RRSP plan
Employer-paid life and disability insurance
Team-building activities throughout the year
Flexible working hours
Do We Support Flexible Work?
Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.
