Senior Brand Manager, RX Portfolio

Senior Brand Manager, RX Portfolio

Yourmissions :

Location: Bridgewater, NJ

Job Summary and Purpose:

Ceva is seeking an experienced, collaborative, and entrepreneurial marketer to drive brand strategy, commercialization planning, and launch readiness across our Companion Animal Rx portfolio. This role offers the opportunity to support both established products and future pipeline assets, including an innovative new therapy with the potential to make a meaningful impact on veterinary medicine.

As a Senior Brand Manager, you'll be a key member of the Brand Marketing team, responsible for developing brand strategies, leading commercialization planning, and executing integrated marketing initiatives that drive portfolio growth. Working closely with U.S. and global colleagues, you'll help prepare the market for future launches while adapting global strategies to meet the needs of U.S. customers.

This is a dynamic, end-to-end marketing role that combines strategic thinking with hands-on execution. Success in the role will come from leading cross-functional initiatives, partnering with veterinary experts and key opinion leaders, and collaborating closely with Medical Affairs, Regulatory Affairs, Market Access, Sales, Commercial Operations, New Product Development, and Global Marketing to deliver successful product launches and continued portfolio growth.

Responsibilities and Key Duties:

Strategic Planning & Brand Management

• Develop and execute brand strategies, positioning, and messaging that differentiate Ceva's prescription products and deliver customer value.
• Serve as the marketing lead for assigned Rx brands and pipeline assets, maintaining a strong understanding of customer needs, competitive dynamics, market trends, pricing, and positioning.
• Develop annual marketing plans for assigned brands while supporting commercialization planning for future pipeline assets and anticipated launches.
• Lead launch readiness activities for future products by partnering cross-functionally to develop go-to-market plans, customer engagement strategies, and commercialization activities aligned with business priorities and regulatory milestones.
• Contribute to portfolio planning and lifecycle management by identifying opportunities to strengthen brand performance and support long-term growth.
• Analyze market research, customer insights, competitive intelligence, and business performance to identify opportunities, mitigate risks, and recommend actionable strategies.
• Translate customer insights and emerging market trends into meaningful marketing initiatives that drive business growth.

Marketing Execution & Customer Engagement

• Develop integrated marketing programs that effectively engage veterinary professionals and key customer segments across relevant channels.
• Lead professional marketing campaigns that communicate product value, educate customers, and build brand awareness while ensuring compliance with regulatory requirements.
• Partner with Medical, Regulatory, Legal, and Commercial teams to develop compliant promotional materials and customer communications.
• Build meaningful relationships with customers and represent Ceva at veterinary conferences, customer meetings, and industry events.
• Manage external agencies, market research partners, creative vendors, and promotional suppliers to ensure high-quality execution.

Cross-Functional Leadership & Collaboration

• Lead cross-functional brand initiatives to deliver impactful customer experiences and achieve business objectives.
• Build strong partnerships with Sales, Commercial Excellence, Medical Affairs, Market Access, Regulatory Affairs, Commercial Operations, and Global Marketing to successfully execute brand strategies.
• Collaborate with Global Marketing teams by providing U.S. market insights and supporting global commercialization planning, product positioning, and launch execution.
• Partner with cross-functional stakeholders to support launch readiness, ensuring organizational alignment and commercial preparedness ahead of product launches.
• Build collaborative relationships across the North American and Global Companion Animal organizations.
• Develop relationships with Key Opinion Leaders (KOLs) and industry experts to generate customer insights and support successful commercialization efforts.

Financial & Operational Management

• Evaluate marketing initiatives using ROI analyses and performance metrics, recommending opportunities to improve business impact.
• Develop and maintain integrated marketing calendars supporting in-market brands, customer initiatives, and future launches.
• Maintain accurate demand forecasts, financial projections, and marketing budgets using established planning tools.
• Execute marketing plans with operational excellence while ensuring compliance with budgets, timelines, and internal processes.

Core Competencies:
• Shape solutions out of complexity
• Client focus
• Collaborate with empathy
• Engage and develop
• Drive ambition and accountability
• Influence others

Technical / Functional Competencies:

• Brand Strategy & Planning: Develop and execute strategic marketing plans that support business objectives and drive brand growth.
• Commercialization Planning: Support launch readiness and commercialization activities while adapting global strategies to local market needs.
• Product Lifecycle Management: Contribute to portfolio planning and lifecycle management to maximize brand performance.
• Customer Insights: Translate customer and market insights into effective marketing strategies.
• Cross-functional Leadership: Lead complex initiatives across matrixed teams to deliver successful business outcomes.
• Brand Advocacy: Serve as a trusted brand expert with internal and external stakeholders.

Qualifications:
• Bachelor's degree in Marketing, Business, or a related field required; MBA preferred.
• 7+ years of progressive brand marketing experience, preferably within Animal Health, Human Pharmaceuticals, or another highly regulated healthcare industry.
• Demonstrated experience developing and executing strategic marketing plans and integrated commercial campaigns.
• Experience supporting product launches and commercialization planning; experience with innovative or first-in-class products is highly desirable.
• Proven ability to leverage customer insights and market research to develop impactful marketing strategies.
• Experience leading cross-functional initiatives within a matrixed organization.
• Strong project management, communication, and stakeholder management skills.
• Animal Health experience is preferred; candidates from Human Pharmaceuticals with commercialization experience will also be considered.

Physical Requirements:

N/A

Working Conditions:

Travel Required:

Estimated 10% - 30% domestic travel is required, depending on location. Some international travel may be required.

This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business.

Yourprofile :
• Bachelor's degree in Marketing, Business, or a related field required; MBA preferred.
• 7+ years of progressive brand marketing experience, preferably within Animal Health, Human Pharmaceuticals, or another highly regulated healthcare industry.
• Demonstrated experience developing and executing strategic marketing plans and integrated commercial campaigns.
• Experience supporting product launches and commercialization planning; experience with innovative or first-in-class products is highly desirable.
• Proven ability to leverage customer insights and market research to develop impactful marketing strategies.
• Experience leading cross-functional initiatives within a matrixed organization.
• Strong project management, communication, and stakeholder management skills.
• Animal Health experience is preferred; candidates from Human Pharmaceuticals with commercialization experience will also be considered.